After the end of the agreement with Dream 11, BCCI is looking for the title sponsor of the Indian cricket team. Earlier, the board has increased the base price of jersey sponsorship. According to the report, Rs 3.5 crore for bilateral matches and Rs 1.5 crore for multitim tournament has been fixed at Rs 1.5 crore. With this, BCCI is expected to earn more than Rs 400 crore in 3 years.

The BCCI has set new base prices for the Indian cricket team’s jersey sponsorship. Now the board will get Rs 3.5 crore for the bilateral series. 1.5 crore has been fixed for a match in multitim tournaments like Asia Cup, Champions Trophy, T20 or ODI World Cup etc. About 130 matches are to be held in 3 years, BCCI’s earnings are expected to be more than 400 crores.

Dream 11 was the title sponsor of the Indian team, with which the agreement is over after the online gaming law. Now BCCI is looking for a new agreement. On September 16, the new sponsor will bid.

New base price for sponsor

• Bilateral series (when India will play with one country)- Rs 3.5 crore per match
• In ICC or ACC tournament (World Cup, Asia Cup, Champions Trophy etc.)- Rs 1.5 crore per match

This base price is higher than before. Till now the board used to get Rs 3.17 crore for a bilateral series match and Rs 1.12 crore per match in the multitem tournament. That is, the board has now set a target of earning at least 10 percent more than the new agreement.

Let us know that in the bilateral series, the sponsor has a little more benefit because the company’s logo is seen in front of the jersey. In ICC and ACC tournaments, logo is seen only on the side of jersey.

BCCI wants a 3 -year agreement

The BCCI has made it clear that it does not want to deal temporary sponsorship. He wants to deal with the next 3 years. During this time, 2026 T20 World Cup, 2027 ODI World Cup will come and the Indian team will play around 130 matches in total. According to this, it is estimated that BCCI will earn more than Rs 400 crore in 3 years.

These companies cannot bid

The BCCI gave new rules to bid on 2 September. Betting, gaming, crypto or tobacco companies cannot bid for sponsorship. Apart from this, companies making jerseys of sports, banking, cold drinks, insurance, mixer-grinders, locks, fans, and financial companies have also been excluded from it as their products are already connected to other Sponsors of BCCI.

The agreement between BCCI and Indian cricket team’s title sponsor company Dream 11 is over. Since 2023, Dream 11 was the title sponsor of Team India, but after the recent new online gaming bill was implemented, the agreement of Fantasy Sports Company has ended. This has been confirmed by BCCI Secretary Devjit Saikia himself.

The BCCI has started the process of finding new sponsorship. There are now a few days left for the Asia Cup to start, before some other companies, including the automobile company Toyota, have expressed their desire to signed a sponsorship agreement. Although there is an agreement before the Asia Cup, there is very little possibility.

A few days ago, the online gaming bill law has passed in Lok Sabha and Rajya Sabha. Under this rule, real money gaming has been banned in India, strict laws have been made against it. Only after this the agreement between BCCI and Dream 11 ended, which was to run till 2026.

Devjit Saikia told PTI, “After the new rules, the deal of BCCI sponsorship cannot be kept with Dream 11 or other gaming company. There is no scope for it now under the new rule. Now we are looking for other options and its process has started. We are looking for the sponsor and the process is not yet completed. When something is decided, we will give information to the media.”

The agreement was signed between BCCI and Dream 11 for $ 44 million

Dream 11 bought the rights of the title sponsor of the Indian cricket team in 2023. It was a deal for 3 years, which was to be run till 2026. However, after the online gaming bill, it ended 1 year ahead of time. Dream 11 bought these officers for $ 44 million (about Rs 358 crore).

New agreement is difficult before Asia Cup 2025

The Asia Cup in UAE will be held from 9 September to 28 September. The first match of Team India is with the UAE on September 10, in which only 2 weeks are left. The official said that the new sponsorship agreement is difficult before the Asia Cup. He said, “The process is going on for the new title sponsor of the Indian cricket team. We have to advertise for it, after which proposals will come. We will take a decision by reviewing them, it will take time.