Indian Premier League (IPL) is the biggest and most expensive cricket league in the world. The success of this league is also one of the reasons why BCCI became the richest cricket board in the world. Be it elections, pandemic or any other reason, the venue of the event changed but the tournament has been held every year since 2008. Every year this tournament has been touching new heights, but from a recent report it seems that the shine of this T20 league is fading.

According to the report, there has been a decline in the brand value of the Indian Premier League. Compared to last year, the brand value of IPL has declined by 8 percent to Rs 76,100 crore, whereas last year it was Rs 82,700 crore.

The reason behind this is said to be the merger in the broadcasting area and the ban on real gaming. In the media report, quoting DD&& Advisory, which releases the annual valuation, it has been said that this is the second consecutive year of decline in the value of this T20 league. It was Rs 92,500 crore in 2023.

Why did IPL suffer such a big blow?

In the report ‘Beyond 22 Yards’ it was told that there are two main reasons for this. The merger of major broadcasting companies Disney Star and Viacom 18 in 2024 is expected to reduce competition for media executives. Second ban on real money gaming apps, which the Government of India imposed this year. Many such companies were sponsors in IPL.

Rs 92,500 crore to Rs 76,100 crore

The report says that due to these two main reasons, the value of its ecosystem has reduced by approximately Rs 16,400 crore. In 2023 it was Rs 92,500 crore which has now become Rs 76,100 crore.

Talking about IPL, it is like a festival for cricket lovers in India. For 2 months, fans get to see exciting matches one after the other. Players like to see players playing together for the country face to face, the thrill of it is different.

The Indian Premier League has suffered losses for the second consecutive year. There has been a decline of Rs 16 thousand crore in the valuation of IPL in just 2 years. According to the report, there has been a decline of 8 percent in the valuation of IPL in the year 2025. This has also raised questions whether the IPL craze is ending? Let us tell you that this has remained the biggest cricket league in the world for a long time.

‘The Price of Regulation: IPL and WPL Valuation Report 2025’ released by D&P Advisory revealed that the valuation of the Indian Premier League in 2023 was Rs 92,500 crore, but it fell by 10.6 percent to Rs 82,700 crore in 2024. Now for the second consecutive year i.e. in 2025, the brand value of IPL has fallen by 8 percent to Rs 76,100 crore.

There can be many reasons for the decline in brand value, of which integration of media rights can be one of the main reasons. In the year 2024, the merger of Viacom 18 and Disney Star took place, after which JioHotstar was launched. Somewhere due to this merger, IPL has suffered a loss of Rs 16,400 crore within two years. Due to the joining hands of both the big companies, a monopoly has been established in media rights.

Although the Indian Premier League earns bumper income from media rights, but the closure of fantasy and online gaming companies has also had a deep impact on the earnings of IPL. It is being told that due to the ban on online gaming platforms, the brand value of IPL has been affected by about Rs 1,500-2,000 crore.

WPL also suffered loss

Women’s Premier League has also achieved a different position in women’s cricket. But compared to last year, the brand value of WPL has also seen a decline of 5.6 percent. The brand value of the Women’s Premier League has now reduced from Rs 1350 crore to Rs 1275 crore.

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IPL 2025 Brand Value: The Indian Premier League, which began in the year 2008. In a few years, IPL had become the richest cricket in the world and its brand value is increasing year after year. By the year 2021, 8 teams used to participate in the IPL, but the number of teams was increased to 10 in the 2022 season. It is now being told that if the IPL is seen as a business brand, then its value has seen an increase of 12.9 percent.

According to Hulihan Loki, a global investment bank, the brand value of the IPL has now increased to 18.5 billion US dollars, which is more than Rs 1,58,000 crore in Indian currency. The report also stated that the four assistant sponsor slots of BCCI, My 11 Circle, Angel One, Rupes and CAET have sold Rs 1,485 crore, which is said to be 25 percent more than the previous year. It was also told that now Tata will remain the title sponsor of IPL by 2028.

If you look at all the IPL franchise, RCB is at the top with a brand value of about Rs 2,304 crore. The brand value of RCB was below two thousand crore rupees earlier. At the same time, Mumbai Indians have benefited bumper, whose brand value has been estimated at Rs 2,073 crore. The Mi franchise is at number two in this case and the third place is with CSK, whose brand value is said to be Rs 2,013 crore. According to the report, the brand value of Punjab Kings has seen the highest increase of 39.6 percent.

Let us know that the GDP of many countries is not even $ 5-10 billion, while the IPL brand value is estimated at $ 18.5 billion in 2025. Talking about IPL 2025, Royal Challengers Bangalore defeated Punjab Kings by 6 runs to win the Indian Premier League title for the first time. Recently, these rumors have been in trend that for IPL 2026, some players can travel from each other to another.

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