If you are an investor in KFC or Pizza Hut, then missing this update can be costly. On January 1, Sapphire Foods and Devyani International announced a mega merger, which could create a market leader in India’s QSR (Quick Service Restaurant) space.

There will be a share-swap in this deal—for every 100 shares of Sapphire Foods, 177 Devyani shares will be available. Record date has not been announced yet, so it is important for investors to remain alert. Yum! Brands has given green signal to this consolidation and Devyani will also acquire 19 KFC outlets in Hyderabad.

According to the company, the merger will improve margins, streamline operations and an annual synergy of ₹210–225 crore is possible from the second full year. This deal can prove to be truly game-changing for long-term investors.

Stock to watch: Shares of Sapphire Foods India Limited and Devyani International Limited will be in focus today because on Thursday, the first day of the year, both the companies announced a big merger. They say they will merge their operations to create the country’s largest single quick service restaurant chain.

These companies run franchises of KFC and PizzaHut in the country. In such a situation, the coming together of operators of KFC and Pizza Hut outlets through this deal will give a new direction to the fast food sector in India.

Strong rise in shares

In the same sequence, shares of Devyani International were seen trading up by Rs 5.37 or 3.64 percent at Rs 152.80 in early trading at 9:39 am. On the contrary, shares of Sapphire Foods India were seen trading down by Rs 8.75 or 3.33 percent at Rs 253.95. Under this merger plan, 18.5 percent stake of Sapphire Foods India will be sold to Arctic International, the promoter entity of Devyani. This will be completed before the merger.

The process of merging the two companies will start from April 1, which is currently subject to regulatory approval and shareholders’ approval. If everything goes well and both the companies merge, it will become the country’s largest quick service restaurant operator under a single company, which together will operate more than 3,000 restaurants in India and overseas markets.

In what ratio will the shares be divided?

This entire process of merger may take 15 to 18 months. Both Sapphire Foods and Devyani International are partner companies of the leading American food company Yum Brands, which owns brands like KFC, Pizzahut and Taccobel. Of these, Devyani and Sapphire Food operate KFC and Pizza Hut in India, which compete with Westlife Foodworld and Jubilant Foodworks, which are operators of McDonald’s and Domino’s Pizza in India. After the merger, Sapphire Foods will join Devyani International. Under the merger plan, shareholders of Sapphire Foods India Limited will get 177 shares of Devyani for every 100 shares held by them.

Disclaimer: (The information provided here is being given for information only. It is important to note here that investing in the market is subject to market risks. Always consult an expert before investing money as an investor. ABPLive.com It is never advised for anyone to invest any money here.)

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Us brands boycott: US President Donald Trump has imposed 50 percent tariff on India. Out of these, a baseline tariff of 25 percent was imposed. Then 25 percent extra tariff was imposed as a penalty for the purchase of oil from Russia. Many big multinational American companies are facing this aggressive attitude of Trump on the tariff. People in India are now on the way to boycott the products made by these companies.

Baba Ramdev demanded a boycott

It was first called by Indian Yoga Guru Baba Ramdev. He recently said in an interview that American brands should be fully boycotted after the US decision to impose 50 percent tariffs on Indian products. Let us tell you that Baba Ramdev has about 3 million followers on Instagram.

Emphasis being given on self -proclaimed products

According to the report of The Economic Times, Baba Ramdev has said in his statement, Pepsi, Coca-Cola, Subway, KFC or McDonald’s counters should not be seen as a single Indian. They should be boycotted on a large scale. He further said, “If this happens, there will be a ruckus in America.” Not only Baba Ramdev alone, but there is anger among the leaders and ministers in India to the ground level workers and traders about this decision of Trump. In view of this, the leaders of the country have emphasized the matter of becoming self -sufficient by eliminating dependence on American products.

Impact also visible in many other countries

Trump’s tariff has fallen on many countries like France, United Kingdom and Canada, not on India alone. In these countries too, American products are now giving much less priority than before. The maximum dependence on these is less and less. We are buying less things made by American companies. This is obviously damaging the profits of American companies.

If people in India with a population of about 1.5 billion now start boycotting American products, then they can create major challenges for American companies working in India. From above, in recent times, Prime Minister Narendra Modi has also urged Indians to avoid foreign products and buy only ‘produced’ products in India. PM Modi had said, “My government will never let small businessmen, farmers and cattle rearers be harmed.” No matter how much pressure comes on us, we will continue to strengthen our ability to face it. ”

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Govinda restaurant controversy: London Located ISKCON Of Govinda restaurant A dispute recently about a dispute about Came, it restaurant Our Pure Vegetarian Eating Of For Go go Is, But Some? Day First Social Media But One Video viral Happened, In which One African-british Young man He was seen sitting there eating chicken. Three days after this incident, a new video has now surfaced, in which ISKCON devotees are seen doing kirtan outside KFC outlet.

ISKCON Kirtan performed outside KFC

Chicken case has not stopped yet Video Has created a stir online. After this video surfaced, ISKCON devotees and social media users have given their reactions. People wrote on social media that ISKCON does not suit all this outside the KFC outlet.

The viral video is from London. After the Govinda restaurant dispute here, ISKCON devotees gave a message of vegetarianism by performing bhajan-kirtan outside the KFC outlet in London. pic.twitter.com/jofnbpl5rg

– Abhishek Kumar (ABP News) (@Pixelsabhi) July 23, 2025

Steps taken for pure vegetarian lifestyle

It is being said that devotees have taken this step to tell the importance of vegetarianism and satvik food. Their purpose is to stay away from non -vegetarian people and pure vegetarian Lifestyle To motivate to adopt. Video Devotees are seen in traditional clothes and singing mridang and cymbals and singing devotional songs.

Social People on media Video But mixed with mixed reactions. Some people are appreciating this effort of devotees, while some are calling it a method of publicity. At the same time, some Users insist that Kfc Like non -vegetarian Fast food Brands Psalming outside can be a manner of peaceful opposition.

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