Alcatel is preparing to launch its premium smartphone in India soon. The company has participated with the e-commerce platform Flipkart for this. These new smartphones of the company will also be available through Flipkart’s Quick Commerce platform FK Minutes. The objective behind this move of the company is to expand its presence in India. The company says that with the help of its latest smartphones, it wants to increase the access to more advanced technology to the users.

Alcatel has said many important things about the upcoming premium smartphones. The company has confirmed that these smartphones will be made in India only. The company will manufacture them under Make in India initiative. The brand has said that it will make available for phone users with premium features with French design. The company’s goal will be to target digitally active customers in metropolitan cities. Apart from this, the company will also focus on increasing its reach in Tier-II and Tier-III cities.

The company’s statement said to deliver the Next Generation Technology patented to Indian youth. Foot loving users are included in the company’s strategy to meet the daily developed needs and reach a broad audience base. The company wants to target both urban and rural types of consumer base, especially.

Alcatel has indicated that it is committed to erecting nationwide service infrastructure to provide customer support. The company plans to expand its product range with the goal of developing a comprehensive consumer technology ecosystem. This expansion includes the introduction of a connected device, which aims to provide integrated user experience. Now it has to be seen how strong the company can make its grip with the help of new smartphones in India.