Meta AI Ads: As soon as Meta’s new privacy policy came out, there has been a stir among social media users. Users of Facebook, Instagram, WhatsApp and Threads are now afraid that the company is going to keep an eye on their online activities through artificial intelligence more than ever. Meta says that this will show users the advertisements of their choice, but according to critics, this is an alarm bell for privacy.

Advertising business completely dependent on AI

This is not a small change. Meta is now preparing to run its entire ad business with the help of AI. This means clearly that the company is going to use user data on all its platforms in a more in-depth manner than before, so that advertisements can be made more accurate.

Your every activity will become data

According to the new policy, Meta’s AI will track what you like, what you search, what kind of posts you stop on and even what conversations you have with the AI ​​​​assistant. Not only the messages, but also the metadata associated with them such as topics, keywords or information related to voice chat can reach the algorithm.

Meta claims that it does not “read” your private messages like humans do, but the fact that it shows ads based on this information has alerted privacy experts.

Meta AI integrated into Facebook, Instagram and WhatsApp

Now Meta AI has directly become a part of Facebook, Instagram and WhatsApp. If you ask AI a question related to trekking, fitness or travel, then after some time advertisements related to the same start appearing in your feed. The company says that with this, instead of useless and unnecessary advertisements, users will see ads of their interest.

How does this system actually work?

As soon as the user chats with Meta AI, the system prepares a profile of your choice by understanding the keywords present in the conversation. Those same interests then appear as ads on Facebook, Instagram, and other meta apps. Sometimes you may also receive notifications or emails related to offers. Meta is calling it saving time of the users.

Why is the protest happening so fast?

Not everyone agrees with Meta’s views. 36 organizations related to consumer rights, privacy and civil rights have filed a complaint with the Federal Trade Commission of America. They say that showing advertisements based on user interactions crosses the limits of privacy and raises serious questions on consent and data security.

Meta’s defense and the way forward

Meta says that it had hinted at these changes in October 2025 itself and the company is confident that AI-based advertisements will prove to be better for users. The company is also claiming that personal data is completely secure.

What does this mean for the average user?

Now, AI will play a greater role in the content and advertisements that you will see as soon as you open the Meta app. Even though the feed may seem more “relatable” than before, questions remain about how and to what extent your data is being used. The concerns raised regarding transparency and consent do not seem to be ending at the moment.

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Meta Hired Alexander Wang: In today’s rapidly changing technological world, big companies like Microsoft, Google, Apple and Meta are investing heavily in Artificial Intelligence (AI). With the advent of AI, the picture of the IT industry is going to change completely. In this direction, Facebook’s parent company Meta has taken a big decision — the company has appointed 28-year-old Alexander Wang as its new AI officer and Chief Officer of Meta Superintelligence Labs.

$14 billion investment in Wang’s startup

Meta CEO Mark Zuckerberg has invested more than $14 billion in Wang’s startup. Not only this, he has also made Wang the head of Meta’s entire AI operation. Now Wang is leading a team of the world’s best technical experts under the Meta Superintelligence Program, whose goal is to develop “Superintelligent AI systems” of the future.

According to Bloomberg’s report, Wang said in an internal memo – “Superintelligence is coming. If we want to take it seriously, we will have to organize ourselves around key areas like research, product and infrastructure.” It is clear from his statement that Meta is now moving rapidly towards becoming not just a social media platform but an AI-driven tech giant.

Who is Alexander Wang?

Alexander Wang’s journey has been very inspiring. In 2016, when he was just 19 years old, he founded a startup called Scale AI along with his friend Lucy Guo. Both of them worked day and night under extremely difficult conditions – sleeping on air mattresses, constantly experimenting and making their dream come true with limited resources. His hard work paid off and Scale AI soon became a leading company in the field of AI training data.

New strategy in meta – team restructuring

After joining Meta, Wang has started restructuring the company’s AI department. They have divided the entire AI team into four different groups so that each group can work at its full capacity on its focus area — research, product development, infrastructure and innovation.

This move by Meta is an indication that the company is now moving beyond “social networks” and preparing for the era of superintelligence. Alexander Wang, who made his name in Silicon Valley with his startup at the age of 19, is now shaping the technology that will define the future. Meta’s vision is no longer just about connecting people, but about building bridges between human and machine thinking — and Alexander Wang is at the center of this journey.

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Mark zuckerberg: In today’s digital era, Artificial Intelligence (AI) has become the biggest race and META is now going to make this game bigger. According to a report, Mark Zuckerberg’s company is paying $ 55 (about Rs 5,000) per hour to contractors in the US to make a chatbot for local culture and language for countries like India.

Why do Meta want Hindi creators?

Meta is not just looking for coders. The company wants people who have at least six years of experience of storytelling, character creation and prompt engineering and which are fluent in languages ​​like Hindi, Indonesian, Spanish or Portuguese. The aim of these chatbots is that people should join AI personalities on Instagram, Messenger and WhatsApp that look absolutely local and real.

Zuckerberg’s big plan

Zuckerberg’s vision is that AI chatbots should be a part of people’s lives rather than just tech tools. They believe that a time will come when such chatbots will act like real friends and make our daily needs easier.

This is not the first experiment. In 2023, META launched celebrities with celebrity-based AI bots such as Kendall Jenner and Snoop Dogg, but they could not last long. In 2024, the company introduced AI Studio through which common users can also make their chatbott.

Why is this project special for India?

There are millions of users of Instagram and WhatsApp in India. In such a situation, launching Hindi chatbots can prove to be very beneficial for Meta. If these bots connect with the language and culture of Indian users, then both the company’s engagement and revenue will grow rapidly.

Challenges and controversies

However, it is not easy to make chatbots. Earlier, META has been accused of leaking sensitive data by her AI bots and generated inappropriate content several times. American senators also sought answers from the company. In Indonesia and America, some chatbots’ controversial characters (such as “Russian Girl” and “Lonally Woman” damaged the company’s image. This is the reason that this time Meta is insisting on making real and safe characters by including local creators and experts.

What will be the result?

META does not want to let any risk go by hand at this time. Therefore, she is spending money on such writers and cultural experts who can prepare realistic and relative AI personalities for the digital world. It will be interesting to see how much Hindi chatbots have an impact in India, will this step prove to be a masterstroke of Zuckerberg or the reason for a new controversy?

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