Meta AI Ads: As soon as Meta’s new privacy policy came out, there has been a stir among social media users. Users of Facebook, Instagram, WhatsApp and Threads are now afraid that the company is going to keep an eye on their online activities through artificial intelligence more than ever. Meta says that this will show users the advertisements of their choice, but according to critics, this is an alarm bell for privacy.

Advertising business completely dependent on AI

This is not a small change. Meta is now preparing to run its entire ad business with the help of AI. This means clearly that the company is going to use user data on all its platforms in a more in-depth manner than before, so that advertisements can be made more accurate.

Your every activity will become data

According to the new policy, Meta’s AI will track what you like, what you search, what kind of posts you stop on and even what conversations you have with the AI ​​​​assistant. Not only the messages, but also the metadata associated with them such as topics, keywords or information related to voice chat can reach the algorithm.

Meta claims that it does not “read” your private messages like humans do, but the fact that it shows ads based on this information has alerted privacy experts.

Meta AI integrated into Facebook, Instagram and WhatsApp

Now Meta AI has directly become a part of Facebook, Instagram and WhatsApp. If you ask AI a question related to trekking, fitness or travel, then after some time advertisements related to the same start appearing in your feed. The company says that with this, instead of useless and unnecessary advertisements, users will see ads of their interest.

How does this system actually work?

As soon as the user chats with Meta AI, the system prepares a profile of your choice by understanding the keywords present in the conversation. Those same interests then appear as ads on Facebook, Instagram, and other meta apps. Sometimes you may also receive notifications or emails related to offers. Meta is calling it saving time of the users.

Why is the protest happening so fast?

Not everyone agrees with Meta’s views. 36 organizations related to consumer rights, privacy and civil rights have filed a complaint with the Federal Trade Commission of America. They say that showing advertisements based on user interactions crosses the limits of privacy and raises serious questions on consent and data security.

Meta’s defense and the way forward

Meta says that it had hinted at these changes in October 2025 itself and the company is confident that AI-based advertisements will prove to be better for users. The company is also claiming that personal data is completely secure.

What does this mean for the average user?

Now, AI will play a greater role in the content and advertisements that you will see as soon as you open the Meta app. Even though the feed may seem more “relatable” than before, questions remain about how and to what extent your data is being used. The concerns raised regarding transparency and consent do not seem to be ending at the moment.

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Indian -origin cyber security expert Ataullah Baig has filed a case against Meta. Beg was the cyber security head of WhatsApp owned by Meta from 2021 to 2025. They allege that there are many such flaws related to cyber security in the system of Whatsapp, which can cause users’ data compromise. He says that when he informed this security flaw to the higher officials including Mark Zuckerberg of Meta, his point was ignored. At the same time, the company took action on them and fired him.

What are the allegations made in the trial?

It is said in the trial that about 1,500 engineers of Mata have direct access to WhatsApp user data and no monitoring is being kept on it. WhatsApp developers can steal the contact information, IPedres and profile photos of users from this data. In this case filed in the Northern District of California, Baig said that after starting work in WhatsApp, he came to know about these security flaws. These flaws are violating the legal responsibilities of Meta along with federal laws. Even after complaining, no effort was made by the company to stop this. Beg said that three days after his complaint, he started getting negative feedback regarding work.

What has Meta said about this?

Meta has denied them by reacting to Baig’s allegations. A company spokesman said that it has become a pattern, in which the employees fired from the job on the basis of poor performance go among the people with incomplete claims. The spokesman said that the company is proud that it has a strong record about protecting people’s privacy.

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