In today’s lifestyle, people’s attitude towards health is also changing. Now people are paying more attention to not falling ill instead of going to the hospital after falling ill. This thinking has given birth to the market of nutraceuticals in India, which is growing very fast. In such a situation, the question arises whether nutraceuticals will prove to be more effective than medicines? Let us introduce you to the new trends of preventive healthcare.

What are nutraceutical products?

Nutraceuticals are products that provide medicinal benefits along with diet, such as vitamin supplements, probiotics and herbal products, etc. Experts believe that India’s nutraceutical industry will play an important role in achieving the goal of Developed India 2047. In the fourth edition of Vitafoods India 2026 organized at Jio World Convention Center in Mumbai, FSSAI Regional Director Preeti Choudhary said that in the future, the capacity of this sector can be at least ten times more than that of pharmaceuticals. This is because medicines are usually taken after illness, whereas nutraceuticals are used daily to maintain health and prevent diseases.

Changing population and increasing demand

According to Yogesh Mudras, MD of Informa Markets in India, there are two big reasons behind this trend in India. The first of these is the increasing number of elderly people and the second is the changing lifestyle of the youth. It is estimated that by 2050 the elderly population in India will reach 347 million, who will need special nutrition for energy and better digestion. At the same time, youth between 25 to 45 years of age are now making supplements a part of their daily routine. About 35% of the middle class people are now ready to spend on their daily wellness.

Combination of Ayurveda and modern science

Kaushik Desai, General Secretary of Health Foods and Dietary Supplements Association, says that the biggest strength for India is its biodiversity and the heritage of Ayurveda. Experts say that the market for Ayurvedic products is growing at a fast pace of 18.4% and by 2030 it can reach US $ 22.37 billion. Today’s consumers no longer want just medicines, but are looking for clean-label (pure products without adulteration) and plant-based options. Now nutrition is not limited to bitter pills only. Now new options in the market like tasty gummies, special beverages and personalized nutrition are becoming very popular among the youth.

Government support and future path

Understanding the importance of this sector, the Indian government is also making huge investments. Rs 10,000 crore has been allocated for the biopharmaceutical industry, which will be spent over the next five years (2026-2031). This will help companies in new research and increasing production capacity. India is now not only meeting the domestic demand but is also making its presence felt at the global level through trade agreements with big countries like UK, USA and UAE.

Also read: Ultra-processed food is making people diabetic, research started in Nepal will become a game-changer.

Disclaimer: This information is based on research studies and expert opinion. Do not consider this as a substitute for medical advice. Before adopting any new activity or exercise, please consult your doctor or relevant specialist.

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Bones do a lot for your body. From a strong structure of the body, she also provides protection to the organ. She supports muscles and also works to deposit calcium. Whereas, the formation of strong, healthy bones during childhood and adolescence is very important for the body. You can take some special steps to keep bones healthy even when you are adults.

Why is it necessary to keep bones healthy?

Bones keep changing all the time. The body constantly creates new bone and breaks the chronic bone. This special process is called remodeling. When you are young and young, the new bone is faster than the chronic bone breakdown. Therefore, the liquid inside the bones you has increases. Most people begin to weaken the liquid found inside their bones around the age of 30.

Food items that strengthen bones

1 eggs– For bones, you must include eggs in food. Protein, calcium and vitamin D are found in eggs. Apart from this, a lot of other nutrients are also found in the eggs, which makes bones strong.

2- Dry fruitsTo strengthen bones, you must include dry fruits like almonds, walnuts, cashews in the diet. Calcium and potassium are found in plenty in nuts. Almonds also contain vitamin D.

3- jaggery– With good you can make bones strong. Try to use jaggery instead of sugar in the diet. Both calcium and iron are found in jaggery.

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4- Citrus FruitTo strengthen bones, you must include citrus fruits in the diet. Orange contains a lot of vitamin C and D. Vitamin C is also necessary for the strengthening of bones. Vitamin C reduces the risk of bone breakage.

5- Black gram– Calcium is enough in gram. You can include roasted black gram in food. Eating gram makes bones strong. Iron is also found in gram.

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