Have you ever thought that art, culture and creativity can create a strong economy? This is the origin of Orange Economy, which operates from creative industries like films, fashion, music, gaming and design. PM Modi described it as the right time of “Create in India, Create for the World”, as India has a precious treasure of its thousands of years of stories and cultural heritage. The industry contributes $ 30 billion to India’s GDP, employment to 8% of the workforce, and exports more than $ 11 billion. Know how this new economy can change the future of India through art, culture and innovation.