In 2025, Indian investors created a new record of investment in Digital Gold. According to the World Gold Council, about 12 tonnes of digital gold was purchased from January to November, whose current value is approximately ₹ 16,600 crore.

The convenience of buying gold from ₹10-₹51 through UPI apps like Paytm and PhonePe has increasingly attracted young and small investors. This has made gold investment easier for retail investors.

However, SEBI has warned that Digital Gold is not yet fully regulated. The companies selling it do not come under the purview of SEBI, hence investors will not get protection in case of fraud or company failure. Many companies do not even keep physical reserve against the purchased gold, which increases the risk. In this video, we will understand the rise of Digital Gold, its benefits, dangers and safe investment options.