Actress Ishita Arun has become a part of the headlines these days. One of her videos is going viral on social media due to which she has become the target of trolls. But now by posting this he has given a befitting reply to all the trolls. Actually, a video of Ishita is going viral in which she is seen smiling at the funeral of uncle Piyush Pandey. This video of Ishita has gone viral.

Ishita has given a befitting reply to the trolls. He has shared many notes on his Instagram story. After which everyone has become calm. While sharing Piyush Pandey’s photo, Ishita wrote – Grief is not a script. And when you’re saying goodbye to someone who laughed louder than the rest, it’s not disrespectful to remember them through laughter. This is continuity. This is muscle memory. To know who he really was.

Ishita got angry
Ishita did not stop here. He wrote in the next story – We do not pretend to be sad. We don’t suppress memories to make strangers feel comfortable. We remember him sincerely – as laughter, courage and life. Next time before commenting on that moment, know its story.

Earlier this week, Ishita had shared her uncle’s memories. In which he recalled his early years spent in Mumbai and told how his mother played an important role in shaping his journey.

Let us tell you that Piyush Pandey had given voice in many ads in the 70s. His ads for Fevicol, Cadbury were very much liked. Even today people miss those ads a lot.

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Advertising veteran Piyush Pandey died on Friday after suffering from pneumonia for several weeks. He was 70 years old. Late Piyush Pandey was the brother of singer-actress Ila Arun. On Saturday, Piyush Pandey merged into Panchatattva. Shahenshah of Bollywood i.e. Amitabh Bachchan had attended his funeral along with his son and actor Abheesh Bachchan. Many other celebs had also come to bid farewell to late Piyush Pandey.

Amitabh-Abhishek attended Piyush Pandey’s funeral
Amitabh Bachchan had arrived with his son Abhishek Bachchan to attend the funeral of Piyush Pandey. In a clip going viral, Amitabh Bachchan is seen standing with his son and actor Abhishek Bachchan.

Amitabh had expressed grief by writing a note on Piyush’s demise.
On Friday, Amitabh had expressed his condolences on Piyush’s demise. On his blog, he described Piyush as his “most friendly friend” and “mentor”. He wrote, “A creative genius… a very friendly friend and mentor… has left us… there are no words to express our grief… Piyush Pandey passed away this morning… the creative works left behind by him will remain an eternal symbol of his immense creativity. Shocked! Speechless!!”

Shahrukh Khan expressed grief over the demise of Piyush Pandey by posting
Bollywood superstar Shahrukh Khan also wrote a post on X expressing grief over the demise of Piyush Pandey. King Khan wrote in his post, “Working and being with Piyush Pandey always felt comfortable and fun. It was an honor to be a part of the amazing magic he created. He presented his genius so lightly and revolutionized India’s ad industry. Rest in peace, you will be deeply missed my friend.”

Working and being around Piyush Pandey always felt effortless and fun. Was an honor being part of the pure magic he created. He carried his genius so lightly and revolutionized the ad industry in India. Rest in Peace my friend. Will miss you lots. pic.twitter.com/rxJJOrk5Xp

— Shah Rukh Khan (@iamsrk) October 24, 2025

Smriti Irani also paid tribute to Piyush Pandey
Actress and politician Smriti Irani paid an emotional tribute, writing, “Piyush Pandey was not just an adman, he was one of India’s finest storytellers. He taught us that emotions are the truest language of creativity. His words made brands human and ideas immortal. Farewell to the legend who made us feel, think and smile.”

Piyush Pandey wasn’t just an ad man — he was one of India’s finest storytellers. He taught us that emotion is the truest language of creativity. His words made brands human, and ideas immortal. Farewell to a legend who made us feel, think, and smile.

— Smriti Z Irani (@smritiirani) October 24, 2025

Shankar Mahadevan, Vivek Oberoi, Anupam Kher and Vivek Agnihotri also paid tribute to Piyush Pandey.

Ila Arun became emotional
At the funeral of her brother Piyush Pandey, Ila Arun became very emotional and said that she has a lot of pain in her heart. While talking to the media, Ila said, “I would like to say that this is not an opportunity for me to give an interview, but Bhaiya was very fond of the press people. And whether it was a small or a big paper, if you asked him to talk to you for two minutes, he used to feel the need. So, it is my duty to talk to you all. He was the brother of seven sisters. There is a lot of pain in the heart from leaving. Can’t say what phase we are going through. But on his behalf, I would like to thank the entire advertising family, to ONM, who is his big family, to the general public for whom he made ads, to everyone who loved his ad so much.”

Who was Piyush Pandey?
This advertising veteran played an important role in iconic ad campaigns like Asian Paints’ ‘Har Khushi Mein Rang Laaye’, Cadbury’s ‘Kuch Khaas Hai’ and Fevicol’s ‘Egg’ film. Awarded the Padma Shri in 2016 and the ‘Legend’ award at the London International Awards in 2024, Piyush Pandey created history as the first Asian to chair the Cannes Lions jury in 2004. He started his acting career with filmmaker Shoojit Sircar’s acclaimed 2013 film ‘Madras Cafe’.

Advertising Legend Piyush Pandey no more: Indian advertising veteran and Padma Shri awardee Piyush Pandey died in Mumbai on Thursday. He was 70 years old and was suffering from infection for a long time. Piyush Pandey gave a new identity to the Indian advertising industry with his memorable advertising campaigns and creative thinking.

Former Executive Director of Ogilvy India, Nilesh Jain, while talking to ABP News Digital over phone, shared his personal experiences with Piyush Pandey. He said that Pandey’s demise is a big loss for him personally, because he was the one who brought him into the world of advertising.

Nilesh Jain said, “Piyush Pandey’s departure is as if my entire world has gone away.”

He told that once he had written for Piyush Pandey –
“The world may see his heights, but to me it seems like a foundation.”

Jain said Pandey was the foundation of the company – the foundation of the spirit that gave a new direction and identity to the Indian advertising world.

Started career with Ogilvy

Born in Jaipur in 1955, Piyush Pandey was one of nine siblings – seven sisters and two brothers. His father worked in a bank. He obtained an MA degree in History from St. Stephen’s College, Delhi University.

At the age of just 27, he entered the world of advertising. Initially he and his brother Prasun Pandey lent their voices in radio jingles. In the year 1982, he joined Ogilvy & Mather and gradually became India’s most famous creative director. In the year 2016, he was honored with Padmashree.

Popular campaigns from ‘Fevicol’ to ‘This time Modi government’

Piyush Pandey was called ‘Edguru’. Many of the advertisements and taglines created by him left an indelible impression in the minds of the Indian audience. Some of their famous campaigns include – Fevicol’s truck ad, Pulse Polio’s slogan “Do Boonde Zindagi Ki”, BJP’s 2014 election campaign “Abki Baar, Modi Sarkar”, Hutch’s iconic tagline “Wherever you go, Hutch is with you”, Cadbury Dairy Milk’s “Kuch khaas hai zindagi mein”, Asian Paints’ “Har Khushi Mein Rang Laaye” and Fevicol’s “Jood Jaaye” campaign. Be popular. His creativity was not limited to advertisements — he also wrote the iconic song “Mile Sur Mera Tumhara”, which became a symbol of Indian unity.

Also read: ‘This time Modi government’, ad guru Piyush Pandey, who gave the slogan, passes away, a big blow to the Indian advertising world.