Indian cricketer Virat Kohli is currently playing for Royal Challengers Bangalore in IPL. On Thursday, news came that he has ended his agreement with sports product company Puma. Now another news has come about this contract, it has been told that the company wanted Virat Kohli to continue the agreement with him but Virat Kohli did not do so. The reason behind this has also come out.

Virat Kohli is in discussion due to ending the agreement with his puma. Let us tell you that Virat Kohli had signed an agreement with Puma for 8 years in 2017 for Rs 110 crore. Now according to the new news, the company had proposed Rs 300 crore to Virat Kohli for the next agreement, but this Virat turned down.

Puma wanted to retain Virat Kohli and offered Him a Deal Worth 300cr for the next 8 years, but he didnwara the contract. (Toi). pic.twitter.com/mxdffowle1

– Mufaddal Vohra (@Mufaddal_vohra) April 11, 2025

Puma in his statement greeted Virat Kohli for the future. The company described the time spent with him as memorable and beneficial for himself. The company’s statement in media reports quoted the company’s statement, “During this agreement we launched many extraordinary campaigns with them, new and best products were launched in the market.”

Why Virat Kohli Ends Deal With Puma?: What is the reason why broken agreement

According to a report, a firm named Sporting Beyond sees Virat Kohli’s work. The report quoted sources as saying that Kohli is now going to partnership with other company Agilitas. Kohli is also its co-founder. Kohli wants to take his brand One8 Commune globally. It is clear that Virat Kohli will focus more on his business after cricket, which he is planning from now on.