Indian cricketer Virat Kohli is currently playing for Royal Challengers Bangalore in IPL. On Thursday, news came that he has ended his agreement with sports product company Puma. Now another news has come about this contract, it has been told that the company wanted Virat Kohli to continue the agreement with him but Virat Kohli did not do so. The reason behind this has also come out.

Virat Kohli is in discussion due to ending the agreement with his puma. Let us tell you that Virat Kohli had signed an agreement with Puma for 8 years in 2017 for Rs 110 crore. Now according to the new news, the company had proposed Rs 300 crore to Virat Kohli for the next agreement, but this Virat turned down.

Puma wanted to retain Virat Kohli and offered Him a Deal Worth 300cr for the next 8 years, but he didnwara the contract. (Toi). pic.twitter.com/mxdffowle1

– Mufaddal Vohra (@Mufaddal_vohra) April 11, 2025

Puma in his statement greeted Virat Kohli for the future. The company described the time spent with him as memorable and beneficial for himself. The company’s statement in media reports quoted the company’s statement, “During this agreement we launched many extraordinary campaigns with them, new and best products were launched in the market.”

Why Virat Kohli Ends Deal With Puma?: What is the reason why broken agreement

According to a report, a firm named Sporting Beyond sees Virat Kohli’s work. The report quoted sources as saying that Kohli is now going to partnership with other company Agilitas. Kohli is also its co-founder. Kohli wants to take his brand One8 Commune globally. It is clear that Virat Kohli will focus more on his business after cricket, which he is planning from now on.

Virat Kohli Puma Deal End: Indian cricketer Virat Kohli will no longer be the brand ambassador of the sports company ‘Puma’. After 8 years, his deal has ended and during this time Kohli earned 110 crores. According to media reports, a spokesperson of Puma brand said that his company will continue to invest its money in the next generation athletes. Now a new update has come out that Kohli is going to come with another sports brand ‘Agilitas’.

Virat Kohli will join Puma and join indigenous company

According to a report published in Live Mint, Virat Kohli can soon sign the deal with ‘Agilitas’. The ‘AGILITAS’ company was founded in the year 2023 by Abhishek Ganguly, former managing director of Puma India and South-East Asia regions. This company makes sports related goods and sells abroad including India. Last year, Abhishek Ganguly’s company also obtained the license of the Italian sports brand ‘Loto’ for sale in India, Australia and South Africa.

It was also claimed in this report that Virat Kohli himself is going to invest money in ‘Agilitas’ company. The official announcement on the new deal is possible within the next few days between IPL 2025.

Are also associated with MRF for a long time

Virat Kohli has also been associated with Indian tire company MRF for a long time. The deal started in 2013 and in 2017, a new 8 -year deal was signed between the two sides. It is said that for the 8 -year deal, MRF has paid more than Rs 100 crore to Virat. The deal of Virat Kohli-MRF is also going to end in the year 2025.

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