Chinese smartphone maker Realme will no longer be a separate company. According to media reports, now Realme is again associating with Oppo and will work as its sub-brand. It is noteworthy that Realme had emerged from Oppo and now after seven years, it is again joining its old company. Even after this integration, Realme will continue to launch phones in the market under its own name, so not much will change for the users. Let us know why this is being done.

Why is Realme going back with Oppo?

Realme was launched only in May 2018. Realme founder Sky Lee previously worked in Oppo. In July 2018, he had resigned to make Realme a separate company. Since then Realme was working independently. Now, to save ever-increasing expenses and pool resources, Realme is again joining forces with Oppo. With the addition of Realme, Oppo will have two sub-brands including OnePlus. It is worth noting that Realme, Oppo and Vivo are all companies of Chinese consumer hardware giant BBK Electronics.

Founder of Realme will look after the entire work of integration

Realme phones are sold mostly in India, South-East Asia and Europe, where the company has a good market share. Realme offers many competitive features in the mid-range and budget segment. Now after this integration, Oppo will take care of the entire after service work of Realme. Realme’s founder and CEO Sky Lee has been appointed to oversee the entire work of this integration. Going forward, both Realme and OnePlus will align themselves with Oppo and create different market strategies. However, the financial terms of this deal have not been disclosed yet, that is, it is not known how much money this deal has been done for.

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