As the years went by, a film came to the theaters which no one expected that with the passage of time, it would start competing with even a big film like ‘Thama’. The pairing of Harshvardhan Rane and Sonam Bajwa is made for the first time in the film and this pair has left no stone unturned to create havoc at the box office.

A film which was neither promoted nor talked about before its release, created a ruckus as soon as it was released, how? The film has become one of the successful films in just a week and there are many reasons for this, take a look at them.

5 reasons for the success of ‘Ek Deewane Ke Deewaniyat’

1- Review and positive word of mouth of the film: Critics described this film as a good film. ABP News in its review called it a film full of passion and gave 3 stars. Apart from this, the audience also gave positive reactions about the film on social media, which was enough to increase interest in the film.

2- Budget of the film: Films like Akshay Kumra’s film ‘Housefull 5’ to ‘Jolly LLB 3’ could not become a hit even after making Rs 100 crore. The main reason for this was their big budget. At the same time, films like ‘Loca Chapter 1’ and ‘Su From So’ became blockbusters because due to their small budget, whatever they earned became a plus for them.

The same thing applies in ‘Deewaniyat’ also. The film has been made with a budget of only Rs 25 crores and till now the film has earned around Rs 45 crores in India and over Rs 50 crores worldwide. That is, the film could not cross double figures at the box office on any day, yet it became a hit.

3- Makers’ strategy regarding promotion: Before the release of ‘Sayara’, neither the film was talked about nor its actors came in front of the people. When the film was released, it became one of the biggest films of the year. The film was promoted by the audience and not by the makers.

Similarly, not a single rupee was spent in the promotion of this film before its release. Now Harshvardhan Rane himself is roaming around the country with just a small van and meeting people. This method of promotion is definitely a bit casual, but has proved to be a superhit.

4- Re-release of ‘Sanam Teri Kasam’ made Harshvardhan a brand: When Harshvardhan Rane’s 2016 megaflop film ‘Sanam Teri Kasam’ was re-released, it made a record by earning around Rs 42 crores.

The film became a superhit. The audience gave the film a cult tag. Now the same passionate love story was seen again, that too with Harsh Vardhan, so it was like a big offer for the fans. Obviously people started going to watch the movie.

5- ‘Sayara’ also became a big reason: Ahaan Pandey and Aneet Padda’s fresh love story and that too in Mohit Suri style! Meaning just amazing and nothing else. People were waiting for films like ‘Ek Villain’, ‘Jannat’ and ‘Aashiqui 2’ for a long time. A similar film came and people took it seriously.

Similarly, when ‘Ek Deewane Ki Deewaniyat’ was released, every type of audience, from Gen Z to Millennials, started arriving to watch the film. It is clear that these 5 reasons are enough to make this film big.

Bollywood actress Ishita Dutta will soon be seen working in the film ‘De De Pyar De 2’. She told that she started shooting for this film when she was pregnant. This was a challenging period for him, but he completed it successfully.

Ishita also told that during the shooting, she kept the news of her pregnancy a secret so that her work would not be affected. This is her first film after becoming the mother of two children, son Vayu and daughter Veda. Which is going to be released.

Returning to screen after two children
Ishita shared a picture of herself next to the poster of ‘De De Pyaar De 2’ in the stories section of her Instagram handle. In this, Acting said that returning to the screen after such a long time feels like a ‘new beginning’. He wrote in the post- ‘I am very excited for this film… my first film after having both children. I was pregnant during its shooting. It feels very strange to be returning after 4 years, as if it is a new beginning… Need all your blessings… Can I say that I have forgotten to pose, I am excited for a new beginning.

Fans liked the trailer of the film ‘De De Pyaar De 2’
Recently the trailer of the film ‘De De Pyaar De 2’ was released. It is the story of a girl named Ayesha who loves a man who is much older than her. In this, Ajay Devgan and Rakul Preet Singh will be seen in lead roles. In the film R. Madhavan will be seen in the role of Rakul Preet Singh’s father. At first he is happy with this relationship, but later his true form is gradually revealed.

The film will have a big release on 14th November.
‘De De Pyaar De 2’ has been directed by Anshul Sharma. The story of the film has been written by Tarun Jain along with Luv Ranjan. Bhushan Kumar, Krishna Kumar, Luv Ranjan, and Ankur Garg are its producers. ‘De De Pyaar De 2’ will be released in theaters on November 14.