Special Feature: I grew up amidst uniforms and sarees. Being the daughter of a Navy officer, the flow of my childhood had a sea-like flow as well as a pause. My mother was a school teacher. I always saw her in saree and learned from her how to handle responsibilities with dignity and balance.

My grandmother was the wife of an army officer. For them too, saree was a symbol of pride and self-confidence. Whenever maternal grandfather was transferred, maternal grandmother stayed in different parts of the country. From every new place she brought with her the textures and colors of that place. Gradually, sarees from different regions became a part of their life. Every saree of Nani told a story about where she had lived and what she had brought back from there.

My love for sarees increased after seeing my grandmother and mother. Over time this attachment transformed into a deep connection with my own roots.

Before starting ARS (Aishwarya Ray Sarkar), I used to work as a stylist. There I learned that whether it is life in front of the camera or everyday life, clothes create their own identity everywhere. This experience sharpened my vision. Also, it helped me understand the nuances and dignity of sarees.

ARS is dedicated to my same legacy. Every collection here is thoughtfully prepared, so that the whole world can connect with and appreciate this rich tradition of India. Our aim is not just to cherish the tradition, but to take it forward with pride and ease.

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See Aishwarya Rai Sarkar’s fashion collection here