The film ‘Happy Patel’, made under the banner of Aamir Khan Productions, has now reached its second week at the box office. The interesting thing is that even amidst big budget and lavish films like Border 2 and Mardaani 3, this film is being shown continuously in theatres. Its presence in theaters even in the second week is proof that people are still interested in it even if the release environment is very crowded.

Vir Das’s first directorial film
‘Happy Patel’ has been directed by Veer Das and he is also seen in the lead role in it. This is Veer Das’s first feature film as a director. At a time when the dominance of big scale and event type films is continuously increasing at the box office, it is a big thing in itself for such a small and simple film to survive in theatres.

Veer Das gave credit to the people
Veer Das expressed his happiness over the response the film is getting and its survival in theatres. He said, ‘We knew from the beginning that this is a small film which is entering a market that depends on scale and grandeur. In such a situation, it means a lot for us that ‘Happy Patel’ continues to run in theaters in the second week.

‘Happy Patel’ became people’s choice
Veer Das further said that all this has been possible because of the people. According to him, people are discovering the film themselves, talking about it and many are even coming to watch it again. He believed that this kind of audience response keeps such films alive in theatres.

The journey continues without heavy promotion
Despite competition from big and wide release films, ‘Happy Patel’ has continued its theatrical journey on the basis of word of mouth and continuous support instead of heavy promotion. This is the reason why this film is maintaining its place in theaters even in the second week.