2026 is not expected to be good for Apple, Samsung and other mobile companies. Many such reports have come out in which it has been said that there will be a decline of 2.1 percent in the global smartphone market next year and this will affect big companies like Apple as well as small companies like Xiaomi, Oppo and Vivo. Smartphones are becoming expensive due to rising prices of memory chips, due to which sales are likely to be low in 2026.

Which company will be affected to what extent?

According to the report of Counter Point Research, Apple’s shipment is expected to decline by 2.2 percent and Samsung’s shipment by 2.1 percent on annual basis in 2026. Whereas Vivo may have to see a decline of 1.2 percent. This is also a big blow because till some time back Vivo was expecting good sales next year. Similarly, Oppo may also face a decline of 1.2 percent. If we look at the report, Honor may face a bad situation next year. Its market volume is expected to decline by 3.4 percent. Similarly, sales of other categories are also said to be falling by 2.5 percent.

Smartphones are going to become expensive

Due to increasing costs, smartphone companies will have to increase the price of their products. According to reports, the cost of smartphone parts for companies has increased by 10-25 percent and its direct burden will increase on the pockets of customers. In such a situation, cheap and mid-range segment smartphones can become expensive. At the same time, if companies do not increase their prices then upgrades will have to be reduced. Recently there was news that companies are now retreating from launching phones with 16GB RAM in the entry and mid-level segment. Due to the expensiveness of memory chips, companies can again start bringing smartphones with 4GB RAM.

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India is expected to sell iPhone in record numbers this year and the recently launched iPhone 17 Series is going to play an important role. According to industry reports, this year iPhone shipment in India can reach 1.5 crore, which will be 25 percent more than last year. Last year, Apple delivered 1.2 crore iPhone in India. Let us know that India is becoming an important market for American tech company. Also, the company is also selling iPhones made in India abroad.

What do you say data?

According to reports, about 70 lakh iPhone units have been delivered from January to June this year. Now the new series is expected to be launched and sales are expected to rise due to the festival season. Apart from this, Apple has started many offers including upgrade bonus to attract customers. Recently, storage has been increased to 256GB in the base model of the recent iPhone 17 series and many of them have been given great upgrade. This will also attract people towards the new lineup.

How much can Apple’s shipment be?

According to the data received from the distributor, 60-70 lakh units of iPhone were delivered in the first six months of 2025. Now in the festival season, demand will increase further rapidly. Canalys, a market analysis company, estimates that the iPhone shipment in India can reach 1.42 crores this year. Similarly, Counterpoint Research says that this time about 20 percent more iPhones can be sold than last year. Apple will also benefit from this as a market share. It is expected that by the end of this year, Apple will occupy 8 percent of the Indian smartphone market.

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