2026 is not expected to be good for Apple, Samsung and other mobile companies. Many such reports have come out in which it has been said that there will be a decline of 2.1 percent in the global smartphone market next year and this will affect big companies like Apple as well as small companies like Xiaomi, Oppo and Vivo. Smartphones are becoming expensive due to rising prices of memory chips, due to which sales are likely to be low in 2026.

Which company will be affected to what extent?

According to the report of Counter Point Research, Apple’s shipment is expected to decline by 2.2 percent and Samsung’s shipment by 2.1 percent on annual basis in 2026. Whereas Vivo may have to see a decline of 1.2 percent. This is also a big blow because till some time back Vivo was expecting good sales next year. Similarly, Oppo may also face a decline of 1.2 percent. If we look at the report, Honor may face a bad situation next year. Its market volume is expected to decline by 3.4 percent. Similarly, sales of other categories are also said to be falling by 2.5 percent.

Smartphones are going to become expensive

Due to increasing costs, smartphone companies will have to increase the price of their products. According to reports, the cost of smartphone parts for companies has increased by 10-25 percent and its direct burden will increase on the pockets of customers. In such a situation, cheap and mid-range segment smartphones can become expensive. At the same time, if companies do not increase their prices then upgrades will have to be reduced. Recently there was news that companies are now retreating from launching phones with 16GB RAM in the entry and mid-level segment. Due to the expensiveness of memory chips, companies can again start bringing smartphones with 4GB RAM.

Read this also-

All records will be broken! This phone will be launched with the biggest battery ever

Smartphone companies have become silver during the festive season this year. Between September 22 and October 2, the Indian smartphone market witnessed a boom and sales increased by 5 percent compared to the same period last year. Festive discounts, bank offers and options like no-cost EMI played an important role in the increased sales. This time, along with online, people have also bought a lot of phones from offline stores.

This company won

According to reports, Samsung has captured 18 percent market share in terms of phone sales between September 22 and October 2. The company’s phones were sold extensively through Flipkart and Amazon. People ordered a lot of the company’s Galaxy S24 and Galaxy S24 Ultra. During the sale, the price of Galaxy S24 was reduced from Rs 64,999 to less than Rs 40 thousand, while the S24 Ultra, which was priced at Rs 97,999, was available for Rs 71,999.

Apple in second place

After Samsung, Apple stood second in this matter. This time, compared to last year, Apple has achieved 16 percent market share by selling 6 percent more. Apple has sold 10 lakh units of iPhone 16 in a period of about 11 days. During the sale, great discounts were being offered on the entire iPhone 16 series and the Pro and Pro Max models of this series were also in great demand.

Vivo gives competition to Apple

Vivo including iQOO has also sold a lot of phones in these 11 days with 16 percent market share. There has been a 60 percent jump in the company’s sales on an annual basis. There was huge demand for Vivo’s Y and V series in offline stores, while online customers liked T-series phones more. Vivo has been at the forefront in terms of offline sales.

Read this also-

This feature of Apple got busted, police reached the gang that stole iPhone, the whole matter is like a film.

American devices maker Apple’s iPhone 16 finished first in the first quarter of the current year in the international sales of smartphones. The list of top 10 smartphones in terms of sales in the first quarter includes five iPhone models of Apple. In this list, the iPhone 16, launched last year, got the first, iPhone 16 Pro Max got second and iPhone 16 Pro got third rank.

Market research firm counterpoint Global handset model sales tracker According to, the iPhone 16 has been the best selling smartphone in the first quarter of this year. This is a return to the top rank of sales in the first quarter after two years of the standard variant of the iPhone. The iPhone 16 has strong sales in Japan, Middle-East and Africa. The iPhone 16 Pro Max and iPhone 16 Pro are second and third in the list of top 10 best selling smartphones. The iPhone 16 Pro models have about half of the total cells of the iPhone in the third consecutive quarter for Apple. Counterpoint has stated that iPhone 16E has been ranked sixth and iPhone 16 Plus is ranked 10th in this list.

However, the iPhone 16 Pro in China has been affected by sales. The reason for this is the subsidy by the Chinese government to devices less than CNY 6,000 (about 71,320 rupees). Apart from this, Apple is getting a tough competition from smartphone companies like Huawei of China. South Korea’s smartphone maker Samsung has a low model in this list than the same period last year. However, Samsung’s total stake in the top 10 smartphones’ international sales continues. The company’s low -price smartphone models have increased contribution to sales.

Samsung’s Galaxy A16 5G has got fifth in this list, Galaxy A06 is sixth, Galaxy S25 Ultra has got seventh place and Galaxy A55 5G has got ninth place. The list of top 10 smartphones also includes the Redmi 14C of Xiaomi of China. This smartphone of Xiaomi’s sub-brand Redmi has got the eighth rank.