In today’s digital world, some new trend is seen every day. Sometimes a dance trend, sometimes a meme, sometimes an old song becomes a remix and goes viral again. People make videos, put up reels, and we watch, laugh, sometimes even get upset. But now the new trend that has come has surprised everyone a bit. Because this time there is no dance, no song, no fun challenge but this time the name of the trend is #OfficialApology. In this trend, companies are apologizing to their customers on social media. But there is a marketing trick hidden behind this apology, not for the actual mistake.

What is the official apology trend?

On November 5, Skoda India posted a post from its official Instagram account, Our Official Apology was written on the post, along with Team Skoda India was also written below. Seeing the post, one felt that perhaps the company might have made a big mistake and is now apologizing. But when people read carefully, they realized that this is not a real apology, but a fun marketing strategy. It was written in the post that his car was so comfortable that even long journeys seemed short to the driver.

After Skoda, official apologies started pouring in on social media. Garnier, Manforce, PVR Inox, Reliance Digital, Cashify, Clear all the brands posted their official apologies. Every brand apologized for one or the other feature. Like Garnier said, we’re sorry, because our shampoo makes the hair very silky. Manforce said, we are sorry, because we made a lot of things safe. Reliance Digital also said, we apologize because seeing our offers shakes your budget.

People’s reactions on social media

People started having fun in the comment section on social media. Someone wrote, Nice PR trick. So someone said, never apologize even for a real mistake. Many people mockingly wrote, just give a little remission in the price, we were thinking that finally some company has accepted the mistake, but here it turned out to be self-promotion. Official Apology i.e. #OfficialApology hashtag started trending on Instagram, Twitter and Facebook. People shared screenshots of these posts, made memes, and some brands even created a competition to copy each other. Now we apologize, type posts started appearing everywhere on social media.

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The political stir has intensified due to the October-November assembly elections in Bihar. This time the war is being fought on two fronts – through rallies and trips on one land. At the same time in the second social media field. Everyone is fighting war in their own style at their own level.

Political parties know that in today’s time every class – youth, women, elderly and children – are using social media on mobile. Therefore, digital campaign has become an important weapon in the election campaign. Parties on Facebook, Instagram, X (Twitter) and YouTube are sending their message to millions.

How many followers?

BJP has 11 lakh followers on Facebook and 7 lakh followers on X. JDU has 9 lakh followers on Facebook and 3.11 lakh followers on X. At the same time, RJD has more than 13 lakh followers on Facebook and more than 11 lakh followers on X.

New style of campaigning in elections

Parties are not limited to speeches and posters only. Now they are tightening each other using rap songs, AI technology and Bollywood dialogues. Efforts are being made to heat the atmosphere by making reels and sharing viral posters.

Fierce on issues

The BJP is surrounded by RJD and Congress on issues of familism, corruption and jungle Raj in Bihar. At the same time, the grand alliance is targeting the NDA for unemployment, migration and promise.

Experts and leaders’ opinion

Senior journalist Santosh Yadav believes that this time social media will become a big means of election campaign. He said that “Prashant Kishore’s party is the most active. BJP-JDU is ahead, while RJD is also holding fast.”

At the same time, BJP spokesperson Kuntal Krishna said that “We want to tell the youth how Bihar was under the rule of RJD-Congress. Therefore, we are resorting to social media.”

RJD spokesperson Ejaz Ahmed claimed that “We have kept public issues better on social media. We have got widespread support from the voter rights journey on the ground.”

This time the election is clearly showing that along with rallies, digital war will also be an important way for victory.