Patanjali Ayurveda: Patanjali Ayurveda claims that the company has created a distinct identity for itself in the Indian market. While most of the companies are involved in the race for profits and market share, Patanjali has presented itself as a ‘mission’. The company says that their main objective is not just to do business, but to serve the interest of the nation with complete transparency and dedication.

It is important to have morality and nationalism in business- Ramdev

Patanjali said, “The company’s founders, yoga guru Baba Ramdev and Acharya Balkrishna, believe that ethics and nationalism are essential in business. Under the ‘Transparent Mission’, the company strives to ensure that consumers know what they are using. From the quality of the products to their pricing, Patanjali has challenged the monopoly of multinational companies (MNCs) and provided affordable options to the common Indian.

‘Swadeshi’ is the center point of Patanjali’s working style.

The central point of Patanjali’s working style is ‘Swadeshi’. The company says, “When the use of goods made in the country increases, it directly benefits the Indian economy.” Patanjali insists on purchasing its raw materials directly from Indian farmers, which is strengthening the rural economy. Apart from this, the company also claims that a large part of the profits from the business are invested in charity, education, cow service and promotion of yoga, instead of creating personal wealth.

The ultimate goal is a prosperous and healthy India.

Patanjali said, “The company has also invested extensively in the field of research in Haridwar, so that Ayurveda can be proved to be up to the standards of modern science.” Despite critics, Patanjali continues to maintain that its ultimate goal is a “prosperous and healthy India”. In short, this model of Patanjali is a case study for the corporate world, which shows how a successful brand can be built by combining spiritual values ​​and nationalism.