Farming Tips: Crores of farmers do farming in the country. In today’s era, a farmer can not only become a food provider but also a businessman. If you grew your crop and gave it to the commission agent in the market. So you are giving up a big part of the profits. Value addition can transform your ordinary crop into a premium brand.

Imagine that selling tomatoes may be a compulsion. But selling organic tomato ketchup is a choice. Now the time has come for you to decide the price of your hard work yourself. Through direct selling and branding, you can break the web of middlemen and reach the customer’s kitchen directly. Know the method.

Sell ​​products not raw products

The money in farming is not so much in growing the crop as it is in producing it. Value addition means not just processing but giving a new look to your crop. Like if you sell wheat, there is a limit on it. But if you grind it and make multigrain flour or gluten-free ragi mix and sell it. So its value increases manifold.

Today’s urban consumer is ready to pay extra for clean, chemical-free and packaged products. You grade your produce. Choose good packaging and stick a great name on it. When your crop gets your label. So people want to buy again and again.

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There will be benefit from direct selling

Now you do not need to take the trolley to the city market to sell your crop. The smartphone in your hand is your biggest shop. You can connect with customers directly by using social media platforms like Instagram, WhatsApp and Facebook. Add photos and videos of your farm.

Show people how accurately you are working. When people see your hard work live. So their trust level increases. You can also create e-commerce websites or your own small app for direct selling.

Create a brand like this

The real secret to building a successful brand is building a relationship with your customers. You don’t just sell goods but become a partner who takes care of their health. The concept of farm-to-fork is very much in trend these days. Where people like to connect directly with the farmers.

You can start a subscription model for your regular customers. Like delivering fresh pulses or oil to their homes every month. With this your income will be fixed and the customer will not go anywhere else. Apart from this, you can increase your strength by joining FPO i.e. Farmer Producer Organization.

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