Instagram Reels Trends in 2026: The popularity of short video content is continuously increasing in India and it has now become an important part of people’s everyday digital habits. Meanwhile, a new study sponsored by Meta has revealed what kind of content Indian users like to see most on Instagram Reels in 2026. This study was conducted by research agency IPSOS in which more than 4,000 people from 23 cities and rural areas of the country were included.

Beauty and fashion content became the biggest attraction

According to the report, videos related to beauty, makeup, fashion and latest trends are most popular among the Indian audience. 52 percent of the people surveyed said that they regularly engage with such content. After this, videos related to lifestyle and fitness came second, which were liked by 42 percent people. Whereas comedy content was seen and liked by 39 percent people, sports related videos by 38 percent and travel content by 37 percent people.

Reels becomes the most influential platform for creators

The study claims that Instagram Reels provides approximately 60 percent more engagement to content creators compared to other short video platforms. This means that viewers not only watch videos but also participate more actively through likes, comments and shares.

Purchasing decisions are also being affected

According to the report, reels are no longer just a source of entertainment but are also influencing people’s purchasing decisions. The study found that 81 percent people get their first information about new products and brands through reels.

66 percent of consumers view related content on Reels before considering a brand. Reels also influence 47 percent of final purchasing decisions. These figures show that social media content has now become an important part of e-commerce and digital marketing.

Gen Z most affected

The young generation, especially Gen Z, has emerged as the biggest part of this change. According to the report, 84 percent of Gen Z users discover new products and brands through Meta’s platforms. Not only this, 89 percent of Gen Z users watch or join Reels daily. It is clear from this that reels have become a major source of information, entertainment and shopping inspiration for the youth.

Rural India is also rapidly adopting reels

Earlier it was believed that the expansion of video content was mainly limited to big cities, but the new report presents a different picture. 73 percent of rural users surveyed said that they got information about new brands and products through Meta platforms.

Apart from this, the number of users watching videos daily was recorded at 98 percent in urban India and 94 percent in rural India. This difference is very less which shows that now rural and urban audiences are watching almost the same digital content.

Impact increased in automobile sector also

The automobile industry has also been mentioned in the report. According to the study, the share of meta platforms in searches for new cars and vehicle brands has reached 82 percent. At the same time, almost 50 percent impact was seen in the final decisions of buying a car.

India’s video boom now across the country

Meta India officials say that the expansion of video content in India is no longer limited to metros only. The habit of watching videos is increasing rapidly in almost every segment including Gen Z, women and premium consumers. In such a situation, it has become more important than ever for brands to work together by combining content and commerce.

Highlights of the report

Beauty, makeup, fashion and trends were the most popular reels categories (52%). Lifestyle and fitness content was liked by 42% people. Comedy (39%), sports (38%) and travel (37%) were also in the top categories. 97% of users watch videos on Meta platforms daily. Daily video engagement was recorded at 98% in urban areas and 94% in rural areas.

89% of Gen Z users engage with Reels every day. 84% of Gen Z users discover new products and brands through meta platforms. Reels delivers approximately 60% more creator engagement than other short video platforms. Reels influenced 81% of product discovery, 66% of brand consideration, and 47% of purchase decisions.

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Iran Israel War: In today’s digital world, wars are no longer limited to just borders and military bases. They are being fought on our smartphone screens, social media feeds and even within our beliefs. In recent times, amidst the increased tension between Iran and Israel, a new kind of wave is visible on the Internet, where instead of military analysts, the discussion of mystics and self-proclaimed prophets is increasing rapidly.

Many videos and posts going viral on social media are claiming that the incidents of breaking a symbol, burning a statue or alleged ‘witchcraft’ are directly related to the current Israel-Iran crisis. These claims have raised questions in the minds of many people. Is there really some mysterious force at work, or is this a new form of modern information warfare?

Market of rumors and ‘psychological warfare’

The spread of misinformation during any major geopolitical conflict is not new. The uncertainty of war creates fear and insecurity among people, and this environment allows rumors to spread rapidly.

According to global media reports, a large amount of unverified claims and videos have been emerging on social media during the ongoing conflict in the Middle East, which often create a narrative that differs from the actual events. Many reports from big and reputed media houses indicate that digital propaganda and rumors spread rapidly during times of war.

When we see that the condition of a country has worsened after some symbolic event, our mind tries to connect the two events. In psychology, it is called Appophenia, in which a person starts finding patterns even among unrelated events. The reality is that Iran’s current situation is the result of international sanctions, internal political conflicts, and regional military strategies, and not the supernatural influence of some symbolic event.

Viral Video: Truth vs Fiction

Videos floating on social media, in which witchcraft or mysterious activities are being talked about, are often presented out of context.

• New use of old video: Many times old videos of some local religious tradition or cultural program are linked to the new war context.
• Growing impact of AI: In the era of generative AI, fake or edited videos can be created so easily that it becomes difficult for the common viewer to differentiate between real and fake.

Fact-check organizations have reported on several occasions that during times of war or political crisis, old videos and photos are made viral in a new context, thereby spreading confusion.

The statue of ‘Baal’ and the politics of myths

It is also being claimed on social media that the situation in Iran has deteriorated after the incidents of burning or breaking of a symbolic statue like ‘Baal’.

However, no concrete evidence has emerged for these claims. It cannot be considered logical to establish a direct connection between the destruction of a symbol and the political or economic crisis of a country.

But the use of symbols in politics is very effective. Many times such symbolic demonstrations are done to influence public sentiments, strengthen religious identity and convey political messages. This type of symbolic politics has also been widely discussed in the international media, in which the use of symbols during conflicts has been described as a part of psychological strategy.

Trump’s prayer and politicization of religion

Recently, a video of former US President Donald Trump also came into discussion, in which he is seen praying with priests in the Oval Office.

Religion has long been an influential element in American politics. Such public prayer meetings are often not just a spiritual activity but also convey a political message. Through these, leaders indicate to their supporters that their politics is linked to moral and religious values.

However, it is not logical to link such incidents with any miraculous strategy or power that changed the direction of the war.

Prayer meeting in Oval Office amid war with Iran, priests prayed for Trump, VIDEO surfaced#donaldtrump #america #iran #iranisraelconflict #iranisraelwar pic.twitter.com/xAK7POyIfi

— ABP News (@ABPNews) March 6, 2026

How do we become aware?

In this era of information war, some precautions are necessary as a responsible citizen.

check sources
Is the information shared by a credible news organization or expert?

understand the context
Do not immediately believe the caption of any video or post. Try to find out when and where it was recorded.

control emotions
Such news is often created to provoke emotions like fear, anger or wonder.

give priority to facts
Wars are influenced by real strategies, diplomacy, technology and economic power, not by superstition.

The Iran-Israel tension is definitely a matter of concern for the world. But looking at it through the prism of witchcraft or divine wrath is like diverting attention from the real reasons.

Mysterious stories circulating on social media are often just noise, obscuring the real events. The biggest weapon in the digital age is not only technology but also information.

Therefore, it is important that we do not immediately accept every viral claim as true. Investigate, understand the context and only then share any information. Because sometimes the story that seems most miraculous to us can also be the biggest propaganda.

Also read- Israel-Iran War: Why can March 20 become the most dangerous turning point of the war? Astrology is giving shocking signs

Disclaimer: The information provided here is based only on assumptions and information. It is important to mention here that ABPLive.com does not endorse or confirm any information. Before implementing any information or belief, consult the concerned expert.

Kareena Kapoor recently arrived in Surat with her husband Saif Ali Khan and children Taimur and Jeh to watch an ISPL match. The entire family was seen cheering for their team Tigers of Kolkata in the stadium. Many videos during the match went viral on social media, in which seeing Kareena’s style, the fans remembered the song from her film Jab We Met.

Saif and Kareena were seen immersed in every moment of the match
In this match held on Sunday, Saif and Kareena’s team Tigers of Kolkata defeated Ahmedabad Lions. In a viral video, both were seen watching the match with great attention and as soon as a spectacular shot was made, both were seen reacting happily. Taimur was also seen clapping with full enthusiasm and Kareena was seen enjoying with him. But the next moment something happened that changed everyone’s facial expressions.

That moment when Kareena’s team won pic.twitter.com/ySMWVd0juP

— Kareena Kapoor Khan FC (@KareenaK_FC) February 2, 2026

Kareena’s expression stole all the limelight
Kareena Kapoor’s expression was the most discussed in this match. Someone called her ‘Jab We Met’s Geet’ and someone wrote, ‘She’s in her Geet era.’ One user wrote, ‘Bebo being Bebo’, while someone seeing Taimur’s expression said, ‘He is completely obsessed with Kareena.’ Fans also liked the chemistry of Saif and Kareena very much.

Jeh and Kareena’s cute moment goes viral
Meanwhile, another video surfaced in which a cute moment of Kareena and her younger son Jeh was shown. Jeh playfully placed a cap on Kareena’s head and then came in front of the camera and photobombed her. This tussle and love-filled moment between mother and son is winning people’s hearts on social media.

That mommy life! Kareena trying to pose for a picture at ISPL match pic.twitter.com/yjsq3P7vSk

— Kareena Kapoor Khan FC (@KareenaK_FC) February 1, 2026

What are Saif and Kareena doing on the work front?
Talking about the work front, Kareena will soon be seen in Meghna Gulzar’s film ‘Daira’. The shooting of this film ended in December last year and is currently in post-production. Prithviraj Sukumaran is also in an important role in the film. This film will be released in 2026. Saif Ali Khan will be seen in Priyadarshan’s film Haiwaan in which he is working with Akshay Kumar after almost 17 years. Saiyami Kher and Shriya Pilgaonkar will also be playing important roles in this film and Akshay Kumar will be seen playing a negative role.

In today’s time, everyone talks about becoming a content creator. Especially our new generation, i.e. Gen Z, is busy day and night in increasing followers, getting likes and making viral videos on their mobiles. Seeing funny videos, short reels or Instagram posts on social media, it may seem that everyone is earning a lot of money from this game. But is it really so.

In India, about 20 to 25 lakh people are engaged in making their identity by posting their content on mobile screens every day. Everyone among them thinks that they can earn money as quickly as possible through this. But the reality is that there are only a few people who are really able to earn good money from it.

The growing power of the content creator economy

The world of content creation in India started about 15 years ago. At that time people were hesitant in accepting it as a job or a way of earning. People considered content creators only as unemployed. But today the situation has completely changed. At the Waves Summit held in Mumbai in May this year, it was told that India’s digital creators are influencing customer spending of about $350 billion every year. In the next five years, this figure will reach 1 trillion dollars, that is, India’s content creator economy will be worth 1 trillion dollars in the future. The government is also taking it seriously. In March 2025, Union Minister Ashwini Vaishnav said that 100 crore dollars will be invested to increase the creator economy, that is, it is clear that the small videos you see on the mobile screen are working as a new sales force for big brands and companies.

How many people earn real money?

The report of Boston Consulting Group shows that only 8-10 percent creators are able to earn well from their content, that is, out of 20-25 lakh active creators, only 2 to 2.5 lakh people are able to earn money. The remaining 90-92 percent of creators either earn very little or social media is not their main source of income. This clearly means that not everyone can write a story that goes viral or earns crores.

How do content creators make money?

Creators who are successful have large audiences. This opens up many avenues of earning money for them. Like brand partnerships, big brands sell products through their videos. Sponsorship, companies give them money directly to promote their product or service, they get money for ads on videos from platform ads YouTube or Instagram. Followers subscribe to exclusive content by sharing a link to an affiliate marketing product to earn commission on sales, subscriptions, and premium content. But the thing to note is that it is the platforms who are earning the most money, not the creators. YouTube India’s income in 2024 was Rs 14,300 crore. The turnover of Facebook (Meta) was also in thousands of crores of rupees. This means that even if a content creator becomes a millionaire, the real money goes to the social media platform only.

pressure of content creation

Content creation is not just a means of earning money, there is a lot of competition and mental pressure in it. People keep comparing themselves with the number of followers or likes. Many times the morale of creators falls when the content does not go viral. In such a situation, mere talent is not enough, strategy and hard work are also necessary.

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Important decision of SC, list made on merit for selection in government job, reserved category candidates getting good marks get place in GEN.

2025 was the year when popularity and anger were seen colliding with each other. With the help of short videos, threaded debates, memes and AI, social media quickly made public figures stars. Trolled him equally fast. This year there were many big names who became victims of tremendous backlash due to some statement video or old clip.

Nowadays, every day some funny or heart-touching video appears on social media, which makes people’s day the moment they see it. One such very cute video has created a stir on the internet. In this video, everyone is unable to stop laughing after seeing the innocence and lovely words of two little girls. The actions of children always win hearts, and this time too these little angel-like girls have done the same.

This video is so light-hearted and funny that whoever watched it could not stop smiling. People are watching it again and again on social media and commenting with great love. Let us find out what happened in this video that made it viral overnight.

What happens in the video?

In the viral video, two small girls are seen standing in front of the camera. The girl in front stands with folded hands and the girl behind tells her softly to speak, please speak. When the girl in front starts speaking, she looks at the camera and says very innocently, those who are poor, should send a red heart in the comment… and those who are rich, should send 10 thousand in the comment. Hearing this, the little girl standing behind, who looks even cuter, pats him lovingly and says Scanner me bol na. Scanner me means that you will not send some in the comment, ask to send in the scanner. Hearing this, the girl in front immediately corrects her line and says send 10 thousand in the scanner. This innocent conversation and their cute expressions made everyone laugh. The video is so funny that many people started laughing after watching it.

Don’t say anything in the scanner. pic.twitter.com/Fd7d0LEVYv

— Baba X Wale (@Babaxwale) December 11, 2025

People’s reactions and comments

As soon as this cute video went viral, there was a queue of comments on social media. Someone wrote that this is the cutest video ever. Many users became fans of the innocence of the girls and showered heart emojis. Some people jokingly wrote that they will not be able to give 10 thousand right now, but will definitely give a lot of love. Many people said that there is such a sweet innocence in the words of these children that even the tension disappears.

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VIRAL VIDEO: Nowadays, social media is not just a means of fun and time pass, but it has now become the biggest source of ideas and inspiration. Every day some video goes viral, which either makes people laugh, or forces them to think. Something similar happened these days with a viral video, which has become popular on the internet before winter arrives. This video is not only making people laugh, but is also giving them such a desi business idea, which people are calling a 100% profitable business.

This video shared on Instagram is special for those people who think that starting a business is only for the rich or it is a huge risk. But in this video, a common man has told in a very funny and confident manner how one can earn up to Rs 60,000 per month by selling peanuts, rewari and gajak in winter.

What is in the viral video?

This video has been shared by Instagram user @aman_chawla009 and named it Day 2 Startup Series. In this, a man stands in front of the camera in a native style and tells which business runs the most during the winter season and how much profit is made in it. In the video, a person says in a funny manner that this startup has to be started in winter only, the more winter it is, the more sales will be there. In this startup you have to sell peanuts, rewari and gajak. For this, first of all you need a street vendor.

In the video, the person says that even the street vendors have to buy it readymade and there is a 100% margin on it. For example, if you buy goods worth Rs 2000, it will be sold for Rs 4000. With this you can earn Rs 60000 per month. In the video the person also says that every big man used to sell peanuts at one time. After watching this video, everyone is giving different reactions and this video is also being shared rapidly.

People reacted like this

Users have made many interesting comments on this video. Someone linked it to Ambani’s business, while someone remembered selling salty biscuits outside Bigg Boss. C took it seriously and wrote brother, I will try this idea, I have also fixed the place. At the same time, some users wrote in a humorous manner that perhaps Ambani would have also started in a similar manner. Someone also dragged Bigg Boss into this discussion and said that now I understand why biscuits are sold outside Bigg Boss. One user even asked, who will bear the expense of burning material? Many people have also started using this video for memes and jokes. In this way, this normal video has now become both entertainment and motivation on social media.

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Mumbai-Whenever it rains, the speed of Mumbai stops, but this time the rain has crossed all limits. The city roads took the form of the sea, the vehicles were seen floating like a boat and local trains were forced to crawl. People’s lives got such a brake that it was a new ‘mermaid island’, not Mumbai, not seeing the video on social media. Many such videos are viral on social media, after watching that you will say that it is good that we are not currently in Mumbai.

Roads became the river, vehicles became boat welcome to ‘Venice of India’!

Water on many roads of Mumbai was filled so much that people were seen walking in water from knees to waist. Somewhere Scooty was seen flowing, then some cars were half submerged. In the viral video, the situation in many areas became such that people taunted and said, “It seems that we have come out to bathe in the Ganges, not the office.”

#Mumbairain#Mumbairains#Saturdayvibes

Mumbai lased with 200mm+ rains from last night and roads turned into rivers pic.twitter.com/lb8e6t78he

– khan (@khanmohammed12) August 16, 2025

Local trains late, flight divert- journey becomes ‘traveling’

Local trains, considered to be the ‘lifeline’ of Mumbai, were late for hours after filling water on the track. At the same time, more than 14 flights had to be diverted at the airport. The airlines had to issue even advisory for passengers. It seemed as if it had shifted to an island of Maharashtra.

The video of ‘floating Mumbai’ went viral, people said … What will happen with the umbrella when there is water up to the waist?

The videos that are going viral on social media clearly say, “It is not rain, it is a flood of the sea!” In a video, the person was seen walking in the water to the waist with an umbrella and there was a caption when the water will not be able to do anything to the waist. Overall, the flood of mimes and tweets has also put a new ‘Tadka’ in this monsoon.

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Mumbaikar said that this happens every year, when will the system improve?

People’s anger also erupted fiercely on social media. One user wrote, “This is the story of every year, the loose attitude of the system from Mumbai and above.” For working class, this is not a ‘Mumbai Spirit’, but is compulsion to reach office by fighting for 2-3 hours daily, catching trains and walking on broken roads.

At the moment, it is certain that it will be viral in Mumbai, it will be viral! So sir, if you are in Mumbai, do not forget to keep raincoats, umbrellas and lots of patience. And yes, even if we get stuck, make a good video, do you know what the next viral content is yours.

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Social media viral reels news: Now-a-days people can go to any extent to get likes and views on social media. A similar shocking case has been seen once again, in which a boy lay on the track of the railway track to make a reel and the train passes over it. This scene is very dangerous and adventurous, where the young man is trying to make a reel by risking his life. In the viral video, it has been seen that the young man is not feeling a little scared while doing this.

People strongly condemned on social media

Although the video is said that no information has been found, but the incident is becoming viral on social media recently. The young man is seen lying on the track of the train and holding a reel by holding the phone in his hand and in the video it was seen that the young man is not afraid at all, but the young man is happy after the train leaves. People strongly condemned this incident on social media.

Wth! He’s lying in the middle of the train tracks to make a reel. Why are he and people like I’ve seen many videos like this. pic.twitter.com/c8okjtie0l

– deadly kalesh (@Deadlykalesh) July 22, 2025

Many users have written that such people risk their lives and make reel, but have they ever thought about their family? People have asked the railways to take strict action against such people.

Boys put their lives at risk in making reel

Recently, a similar case came up from Buddhist district of Odisha, where three minor boys put their lives at risk in making a dangerous reel. In the viral video of the incident, it has been seen that a boy is lying on the railway track and is waiting for the train to arrive. As soon as the train arrives, he lies up directly on the tracks and shows his friends perceived bravery. As soon as the reel went viral, the railway police took him into custody.