JISTAR is the largest media company in India which is made up of the merger of the Indian unit of Viacom18 and Walt Disney of Reliance Industries. The company has made a big announcement in the World Audio Visual and Entertainment Summit (World Audio Visual and Entertainment Summit). The company has made a big announcement for entertainment in India. During the summit, Giostar announced that it is going to spend 33 thousand crores on content. (FY26) This announcement has been made. Let’s know what is the meaning of this announcement.

JISTAR is preparing to give a large dose of entertainment to Indian users. JISTAR announced an investment of Rs 33,000 crore during the World Audio Visual and Entertainment Summit (Waves) (via) Vice-Chairperson Uday Shankar of the company gave information about this while speaking at the Waves Summit. He said that in just 3 years (2024, 2025 and 2026) the company is going to spend 10 billion dollars (about 8 trillion rupees).

He said that when the media company is spending, its investment is only for Indian consumers, for their tests, and for their needs. The investment of the company is only for Indian audiences and this investment will also be recovered from India. He highlighted the importance of developing India’s story-tailing ecosystem rather than depending on global content. That is, there is immense possibilities of content in India itself that there is no need for global content here.

He further said that the current business models of advertising and membership in the market have become old. There has been no major innovation in the field in the media and entertainment industry for many years. He emphasized that the industry needs a new approach to monitization, which will help Indian media companies gain larger valuation than global veterans like Netflix and Tencent. On this occasion, Vivek Couto, Management and Executive Director of Media Partners ASIA, said that the value of the Indian media industry is $ 30 billion, compared to $ 200 billion in the US and $ 75 billion in China.

On the other hand, Giostar aims to deliver content including Tier-1 cities in India to Tier-2, Tier-3, and Tier-4 cities. Because Tier-3, and especially for Tier-4 cities, currently has a huge scope of content creation and rechability that remains to be filled.

Waves Summit India 2025: Google-owned well-known online video-sharing platform YouTube will invest Rs 850 crore to further intensify the growth of the growing content Creation Economy in India in the next two years. In the first edition of the World Audio Visual and Entertainment Summit (Waves) held in Mumbai on Thursday, CEO Neel Mohan of YouTube said that the company has paid more than Rs 21,000 crore to the creators, artists and media companies in India in the last three years.

India emerged as ‘Creators Nation’

At the opening ceremony of the program, he said that India has emerged as a ‘Creators Nation’. Last year, more than 100 million Indian channels uploaded content on YouTube and out of these, there are 15,000 channels that have crossed the figure of one million subscribers. The CEO further said that the watch time of content made in India outside the country last year was 45 billion hours.

Powerful engine YouTube

CEO Neil Mohan says, “The ability to connect the creator of any place with the audience of every place has made it a powerful engine of cultural exports.” Today, India is not only ahead to make films and music in the world, but it is becoming increasingly ‘Creators Nation’. YouTube has given these creators a chance to transform their passion into successful business and generate their fans worldwide. ”

Waves 2025 is to be held for four days, the tagline ‘Connecting Creators, Connecting Country’, which is set to establish India as a global hub for media, entertainment and digital innovation by bringing one place to creators, startups, industry leaders and policymakers around the world.

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