YouTube has recently launched a new feature called Hype for the growth of small and emerging creators on its platform. When millions of videos are uploaded everyday in changing digital ecosystems, it is difficult for a new or mid-range creator to look different in the crowd. As such, the YouTube Hype feature claims to completely change the game. This feature has brought a new hope for the creators whose subscribers are between 500 and 5,00,000, ie whose channel YouTube is not yet fully mainstream, but is ready for growth.

The objective of the Hype feature is that viewers should not be limited to just like, share or subscribe. Now they can deliver the video of their favorite Emerging Creators ‘Hype’ to the Special Leaderboard of YouTube. The more a video gets Hype, the more chances of that video go viral and reach new audiences will increase.

What is YouTube Hype?

• YouTube Hype is a special feature, which gives better visibility to small and mid-size creators.
• This feature is available only for creators who have subscribers from 500 to 5,00,000 and who are part of the Youtube Partner Program.
• The hype button will appear under the video like button, but only on those videos that have been published within the last 7 days.
• Viewers can ‘hype’ any qualifying video, which gives Hype Points to that video.
• These Hype Points bring the video up on the Leaderboard with ‘Top 100 Hyped Videos’ under the Explore tab, which gives a chance to reach more users.
• Bonus points are also available for small creators, that is, the channels who have less subscribers get quickly through Hype.

How does youtube hype work?

• Any viewer can hype three videos in free in a week.
• Only those videos can be hype, which will complete the eligibility criterion of the channel.
• At the same time, the video should also be published within 7 days.
• Once Hype is Hype, the video gets points and the more points, the highest ranking in the Top 100 Hyped Videos list of the Explore tab.
• In some countries, fans can also give extra hypes by paying money, but this feature in India is currently up to free lime.

How to activate YouTube Hype?

• This feature automatically becomes active for eligible creators.
• If you have 500 to 5,00,000 subscribers on your channel and you are included in the YouTube Partner Program, then the ‘Hype’ button will be seen under your video for the next 7 days as soon as you put a new video.
• Creators do not have to turn on/off a separate settings, the system automatically enables this feature.
• The viewers will get the option of Hype near LIKE under the video. The video can be hype by clicking there.

What is the benefit of Hype?

• Big boost for small creators
• Access to new audiences
• Organic growth
• Viewer engagement
• Badge and recognition