Till a few days ago, Zoho’s Arattai app was being touted as an indigenous alternative to WhatsApp. It also became the most downloaded app on Google Play Store, but now its magic is fading. In comparison to WhatsApp, this app is not being liked by the users and now it was out of the list of top 100 apps on Play Store. About a month ago everyone was talking about Arattai app and a large number of people had created their accounts on this app.

Why did Arattai app lag?

Arattai app was launched in 2021, but it got limelight only this year. After a post by Union Minister Dharmendra Pradhan, people discovered this app and the number of its users increased rapidly. It has many features like WhatsApp, but it could not work its magic for long. Initially its messages were not end-to-end encrypted. Apart from this, removing people from WhatsApp was a big challenge for Arattai, which the company could not overcome. People have been using WhatsApp for a long time and for many people it has become the default choice for messaging and calling. In such a situation, it became difficult for Arattai to remain on top in the rankings.

Full attention to privacy in Arattai

Made entirely in India, the Arattai app offers features like personal chat, group chat, voice notes, image and video sharing like WhatsApp. Now it has come with end-to-end encryption feature for personal chat also and the company is preparing to equip it with many more new features. Preparations are also underway to integrate Zoho Pay app into it, so that users can use Arattai for chatting as well as for payment. Zoho, the company making it, says that full care has been taken of privacy in Arattai and it will never monetize personal data.

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Zoho, which made a splash with Arattai app and Ulaa browser, is now preparing to defeat apps like Paytm and PhonePe. According to reports, Zoho will now launch UPI-based consumer payment platform Zoho Pay, which will give direct competition to Paytm, PhonePe and Google Pay. Let us tell you that Zoho’s Arattai app is being seen as a Made in India alternative to WhatsApp and the number of its downloads has increased rapidly in the last few days. Similarly, Ulaa browser is also giving tough competition to Google Chrome.

Zoho Pay will be a standalone app

According to reports, Zoho Pay will be a standalone app and can also be integrated into Arattai Messenger. With this, like WhatsApp, Arattai users will also get both chatting and payment options in the same app. Zoho already has a payment-aggregator license and is offering business payments through Zoho Business. Now with the entry of UPI payment ecosystem, competition in the market will increase and the companies that have already established their footing will also get new challenges.

When is it expected to be launched?

The launch date of Zoho Pay app has not been revealed yet, but it is being speculated that it can be launched in the next quarter. Currently, testing of this app is going on and it will be launched for Android as well as iOS.

Most digital transactions happen through UPI

India’s digital payment network is the most active in the world. Here, most digital payments are made through UPI. According to a latest report, 17,221 crore transactions were done through UPI in 2024, whereas in 2019 this number was 1,079 crore. If we look at the total value of these transactions, there was a transaction of Rs 18.4 lakh crore in 2019, whereas in 2024 this number will increase to about Rs 247 lakh crore.

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Union Home Minister Amit Shah has informed about changing his official Email address on Wednesday (October 08, 2025). He said through an official post on social media platform ‘X’ that now he is using Zoho mail instead of Gmail.

Home Minister Amit Shah wrote in the official ‘X’ post, ‘I have switched to my email address Zoho mail. Please pay attention to the changes in my email address. My new email address’amitshah.bjp @ http: //zohomail.in,‘ Is. Please use this address for correspondence through mail in future. He wrote at the end of the ‘X’ post, ‘Thank you for paying attention to the matter.’

What is Zoho Mail?

Zoho Mail is a safe and professional email service, providing better data management and easy mailing experience to users. This is especially made for companies and professionals. Recently, Railway Minister Ashwini Vaishnav also switched to his official email address on Zoho Mail, which has further increased its popularity.

Zoho Mail is an online email service offered by Zoho Corporation, which is a great option of Gmail or Outlook. You can create an email account from your company or organization’s domain, which gives your business a professional identity.

Zoho Mail gives safety without advertising

Special care has been taken in this. Zoho Mail gives features such as encryption, two-factor authentication and spam filter, which keep your email safe. The ZOHO mail has facilities like folder, label, stream feature, calendar and two-do list for digital organization, which makes cooperation and work easier for your team.

Apart from this, Zoho Mail also gives users a clean and ad-free experience without any advertisement. Another advantage of Zoho mail is that it is easily connected to other tools of Zoho such as Zoho CRM, Zoho Docs and Zoho Project, which makes your work even smooth. You can access Zoho mail from any device (whether it is a computer, laptop or mobile), which makes your mailing possible from all the time and anywhere.

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India own browser: With the help of web browsers like Micrassoft, Google Crom and Mozilla Firefox, we reach our favorite internet sites. These browsers are used all over the world and now India can make its browser to compete. If India manages to make its indigenous browser, then it can get a big shock to big companies like Microsoft and Google.

The Government of India is encouraging the country’s IT companies to make their browser. For this, the government organized a web browser development challenge competition. All IT companies, innovators and developers across the country were invited to join it. There were a total of 58 entries in this competition, out of which three winners were selected. Union Minister Ashwini Vaishnav announced the names of the winners. The Union Minister also said that the winners were selected from Tier-2 and Tier-3 cities.

These three selected winners

Zoho achieved the first place in this. For this, Joho has been given an amount of Rs 1 crore as a prize. Ping has secured the second place, which has been given a prize money of Rs 75 lakh. The third place has been secured by AJNA, which got Rs 50 lakh as a prize. During this, Ashwini Vaishnav said, India’s IT sector revenue is more than $ 282 billion.

However, till now the focus was only on services, but now the government is focusing on developing software products and for this, startups and academics are being promoted so that the country is ready to be its own browser, which can also follow the standards of data safety and privacy.

Many benefits of being a local browser

The country will have its own browser, so its benefits are also many. One, the data remains security. The country’s data will remain in the country. There is no danger of data leaking. The government will continue to keep an eye on this. It will work on iOS, Windows and Android all. With this, India will also help in achieving the government’s goal of making a ‘product nation’.

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