By Admin 
Indian Premier League (IPL) is the biggest and most expensive cricket league in the world. The success of this league is also one of the reasons why BCCI became the richest cricket board in the world. Be it elections, pandemic or any other reason, the venue of the event changed but the tournament has been held every year since 2008. Every year this tournament has been touching new heights, but from a recent report it seems that the shine of this T20 league is fading.
According to the report, there has been a decline in the brand value of the Indian Premier League. Compared to last year, the brand value of IPL has declined by 8 percent to Rs 76,100 crore, whereas last year it was Rs 82,700 crore.
The reason behind this is said to be the merger in the broadcasting area and the ban on real gaming. In the media report, quoting DD&& Advisory, which releases the annual valuation, it has been said that this is the second consecutive year of decline in the value of this T20 league. It was Rs 92,500 crore in 2023.
Why did IPL suffer such a big blow?
In the report ‘Beyond 22 Yards’ it was told that there are two main reasons for this. The merger of major broadcasting companies Disney Star and Viacom 18 in 2024 is expected to reduce competition for media executives. Second ban on real money gaming apps, which the Government of India imposed this year. Many such companies were sponsors in IPL.
Rs 92,500 crore to Rs 76,100 crore
The report says that due to these two main reasons, the value of its ecosystem has reduced by approximately Rs 16,400 crore. In 2023 it was Rs 92,500 crore which has now become Rs 76,100 crore.
Talking about IPL, it is like a festival for cricket lovers in India. For 2 months, fans get to see exciting matches one after the other. Players like to see players playing together for the country face to face, the thrill of it is different.