By Admin 
Actor Rajkumar Rao recently talked about the current condition of films in the 12th CII program held in Mumbai. He said that nowadays even good films do not work and many times mediocre films become hits.
Success of films now depends on data, not heart – Rajkummar Rao
According to Rajkumar, sometimes even good films do not run in theatres, whereas films with simple stories collect more than expected. He has clearly said, ‘Sometimes very simple films work and sometimes good films do not make any sense. To be honest, even I am not able to understand how all this happens. It seems as if this whole game is of data and algorithms, which we creative people are not able to understand.
‘The story of the heart got lost somewhere in the noise of data’
Recalling the old times, he said that earlier directors and actors used to make stories only from their heart. Without thinking who will like it and who will not. According to Rajkumar, now we have started seeing so much data that the real meaning of the story has started getting lost.
Rajkumar Rao praised Kantara
Praising Rishabh Shetty’s film ‘Kantara’, Rajkumar Rao said that this film is an example of the fact that a story created from the heart always reaches the audience. He said that Rishabh told the story with full passion, without any big formula and people accepted it wholeheartedly. The actor believes that true hard work and honesty always reaches the audience.
Talking about Rajkumar Rao, he is in the news these days for his upcoming biography. He will play the role of Ujjwal Nikam in this biopic. The shooting of the film is expected to take place this year and the film may be released in 2026. Rajkumar says that this character is very special for him and he is very excited for this film.