By Admin 
In today’s lifestyle, people’s attitude towards health is also changing. Now people are paying more attention to not falling ill instead of going to the hospital after falling ill. This thinking has given birth to the market of nutraceuticals in India, which is growing very fast. In such a situation, the question arises whether nutraceuticals will prove to be more effective than medicines? Let us introduce you to the new trends of preventive healthcare.
What are nutraceutical products?
Nutraceuticals are products that provide medicinal benefits along with diet, such as vitamin supplements, probiotics and herbal products, etc. Experts believe that India’s nutraceutical industry will play an important role in achieving the goal of Developed India 2047. In the fourth edition of Vitafoods India 2026 organized at Jio World Convention Center in Mumbai, FSSAI Regional Director Preeti Choudhary said that in the future, the capacity of this sector can be at least ten times more than that of pharmaceuticals. This is because medicines are usually taken after illness, whereas nutraceuticals are used daily to maintain health and prevent diseases.
Changing population and increasing demand
According to Yogesh Mudras, MD of Informa Markets in India, there are two big reasons behind this trend in India. The first of these is the increasing number of elderly people and the second is the changing lifestyle of the youth. It is estimated that by 2050 the elderly population in India will reach 347 million, who will need special nutrition for energy and better digestion. At the same time, youth between 25 to 45 years of age are now making supplements a part of their daily routine. About 35% of the middle class people are now ready to spend on their daily wellness.
Combination of Ayurveda and modern science
Kaushik Desai, General Secretary of Health Foods and Dietary Supplements Association, says that the biggest strength for India is its biodiversity and the heritage of Ayurveda. Experts say that the market for Ayurvedic products is growing at a fast pace of 18.4% and by 2030 it can reach US $ 22.37 billion. Today’s consumers no longer want just medicines, but are looking for clean-label (pure products without adulteration) and plant-based options. Now nutrition is not limited to bitter pills only. Now new options in the market like tasty gummies, special beverages and personalized nutrition are becoming very popular among the youth.
Government support and future path
Understanding the importance of this sector, the Indian government is also making huge investments. Rs 10,000 crore has been allocated for the biopharmaceutical industry, which will be spent over the next five years (2026-2031). This will help companies in new research and increasing production capacity. India is now not only meeting the domestic demand but is also making its presence felt at the global level through trade agreements with big countries like UK, USA and UAE.
Also read: Ultra-processed food is making people diabetic, research started in Nepal will become a game-changer.
Disclaimer: This information is based on research studies and expert opinion. Do not consider this as a substitute for medical advice. Before adopting any new activity or exercise, please consult your doctor or relevant specialist.
Check out below Health Tools-
Calculate Your Body Mass Index (BMI)
Calculate The Age Through Age Calculator