Thailand Alcohol: In Thailand, there was a ban on the sale of alcohol between 2:00 pm and 5:00 pm. This rule lasted for more than 5 decades. However, in November 2025, the Thai government has slightly relaxed this afternoon restriction, which should provide relief to the tourism industry. But the question arises that why such a rule was made and what was the reason behind it. So let us know.
Why was this rule made
The roots of ban on liquor in the afternoon started spreading from 1972. At that time Thailand was ruled by military leadership. The administration believed that drinking alcohol without restriction during the day was affecting productivity. This effect was more on government employees. To ensure that officials remained focused during working hours, the government set a special no-sale time in the afternoon. While on paper it was a rule designed for the public welfare, on a larger scale the rule served as a means of strict workforce discipline.
maintain social order
Beyond workplace concerns, the government also saw the midday restriction as a way to maintain social order. Drinking during the day often led to public disturbances and minor criminal incidents. By limiting the availability of alcohol to certain hours, officials hoped to reduce the likelihood of such problems increasing.
Tourism pressures and changing attitudes
Now, as Thailand is becoming one of the most visited tourist destinations in the world, the hospitality sector has started putting pressure to reconsider this rule. Tourists questioned the ban, and many businesses argued that the ban created confusion and hindered customer traffic. Initially there was a fear that lifting the ban might have an adverse impact on social discipline, but the government gradually realized that the afternoon ban was outdated in a country that is heavily dependent on tourism revenue.
Changes in November 2025
The Thai government conducted a review and implemented some necessary changes to this ban in November 2025. Permission has been given to resume the sale of liquor between 2:00 pm and 5:00 pm. This permission has been given to licensed hotels, resorts and entertainment venues. This decision has been presented as a step to support businesses and make Thailand more convenient for international travelers.
some new rules
Despite the exemption, some new rules have been made in the updated law. According to the new rules, if people are caught drinking alcohol during a predetermined time, they can still be fined, even if they have purchased the alcohol before. This has further increased the concern in the restaurant and bar community as business owners fear that this complex fine system may again put customers in trouble. Even though the policy has become soft, there is still a need for clarity in its implementation.
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