By Admin 
Ranveer Singh and Aditya Dhar’s spy thriller ‘Dhurandhar’ released last year created a lot of chaos at the box office. ‘Dhurandhar’, which has become Bollywood’s biggest film, has created history by earning more than Rs 1300 crore worldwide. Ranveer and Aditya Dhar are now preparing to loot the box office again with ‘Dhurandhar 2’ and it has started even before the release of the sequel. In fact, ‘Dhurandhar 2’ or ‘Dhurandhar The Revenge’ earned more than Rs 200 crore even before its release. Let us know how the upcoming film has achieved this feat.
‘Dhurandhar 2’ made bumper earnings from non-theatrical rights
‘Dhurandhar 2’ or ‘Dhurandhar The Revenge’ has quietly but surely changed the entire landscape of the non-theatrical film business. According to Pinkvilla’s report, this sequel titled Dhurandhar: The Revenge has earned Rs 245 crore from its non-theatrical rights alone, making it one of the biggest deals of Hindi cinema in recent years.
For how much were digital, satellite and music rights of ‘Dhurandhar 2’ sold?
- According to the report, sources associated with this development said that Jio Hot Star has bought the digital streaming rights of the film for Rs 150 crore.
- Whereas satellite rights of all languages have been sold to Star Network for Rs 50 crore.
- Completing the trio, T-Series has bought the music rights for Rs 45 crore.
- Due to which the total non-theatrical valuation has reached a new high.
The biggest non-theatrical deals in recent years
At a time when satellite revenues are continuously declining, Dhurandhar 2 has emerged as the biggest non-theatrical deal of all time and has easily made its place among the biggest non-theatrical deals ever in Hindi cinema. These figures reflect the tremendous commercial appeal of the franchise and reaffirm the faith the industry has in working with Ranveer Singh-Aditya Dhar.
‘Dhurandhar 2’ vs ‘Dhurandhar’ non-theatrical rights
Let us tell you that Dhurandhar Part 1 got a fantastic non-theatrical deal of around Rs 140 crore. Whereas the deal for non-theatrical rights of its sequel is Rs 245 crores, in such a situation, the franchise has almost doubled its non-theatrical value, which is definitely a big achievement. Now it remains to be seen how ‘Dhurandhar 2’, releasing on March 19, performs at the box office.