By Admin 
Shopping News: Many interesting things have come to light regarding online shopping and use of digital platforms in India. According to a report, youth in urban India are using social media the most, while women’s participation in online shopping is much more than men.
According to a joint report by VTION and Internet and Mobile Association of India, 18-24 year old youth spend more than 120 minutes on social media every day. This is much higher than the average of 97.9 minutes per day for all age groups.
Women are more interested in online shopping
The report has revealed that women spend more time than men on e-commerce and quick commerce platforms. The participation of women in the age group of 18-24 years has been recorded 47% more than that of men.
The report also showed that the level of participation of women on different digital platforms is similar. Women in the 25-34 age group in metros spend an average of 35.2 minutes daily on online shopping platforms, while men’s average time is 24.8 minutes. This means that in this category also the participation of women is 42% more.
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According to the report, 57% of users on quick commerce platforms like BlinkIt are women. Whereas on Meesho there are 61% female users and on Myntra there are 54% female users. From this it is clear that the role of women in online shopping is continuously increasing.
Dominance of youth on social media
The report shows that social media is being used the most by youth aged 18-24 years. Users of this category not only spend more time on it, but the increasing popularity of social platforms is also a big reason.
On the other hand, people aged 35 years and above are more active on entertainment related platforms. This category spends an average of 77.2 minutes per day watching entertainment content.
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Popularity of AI and loan apps also increased
The report also revealed that people spend an average of 58.6 minutes daily on messaging apps. Apart from this, an increase of 30% has been recorded in the number of monthly active users in special segments like loan and credit apps. The fastest growth was seen in Artificial Intelligence (AI) based applications, where the number of users is registering a growth rate of more than 100%.