By Admin 
Ban on Condom and Dating Apps: The Chamber of Trade and Industry (CTI) has written a letter to ICC Chairman Jay Shah objecting to adult category advertisements during the telecast of international cricket matches. CTE Chairman Brijesh Goyal, in the letter, has demanded a complete ban on telecast of condom, dating apps and other adult category advertisements during family viewing time.
In its letter, CTI has mentioned the second T20 International match between India and England played on 4 July 2026 at Old Trafford, Manchester, England. According to the organization, an advertisement for Durex condoms was aired between the overs of the match, while crores of people were watching the live match with their families.
Situation is uncomfortable for parents – CTI
CTI claims that about 44 crore people in the country watch cricket, which also includes children below 16 years of age. In such a situation, such advertisements create an uncomfortable situation for the viewers watching the match with their families, especially children and their parents.
In the letter, CTI Chairman Brijesh Goyal has said that cricket is not just a game in India but is a subject related to the emotions of the people. He also mentioned his personal experience in the letter, saying that his 13-year-old son was also watching the match with him and while the condom advertisement was being aired, he asked questions related to it, which created an uncomfortable situation for him. The organization says that many families across the country would have to face such a situation.
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CTI has demanded from ICC to issue clear guidelines to ban the telecast of condom, dating app and other adult category advertisements during all international cricket matches telecasted in the family viewing time of 7 pm to 11 pm. Along with this, a demand has also been made from all the member boards of BCCI and ICC to make ‘Family Viewing Code’ mandatory in the contracts with broadcast partners.
If adult ads are shown after the ban, take action – CTI
The organization has also demanded that if such advertisements are aired in future, action should be taken against the concerned broadcaster and cricket board. The letter states that when there is a ban on liquor and tobacco advertisements in the country, then why are adult category advertisements being allowed to be aired between overs.
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CTI has requested ICC Chairman Jay Shah to take up this issue on priority in the upcoming ICC Board meeting and a concrete policy should be made in this regard within 30 days keeping in mind the mental health of children. The organization has said that if necessary, it will also raise this issue with the Parliament and the Ministry of Information and Broadcasting.