By Admin 
Patanjali Ayurved claims that the company has created its unique identity in the Indian FMCG (Fast Moving Consumer Goods) industry and a major reason for this is its durable packaging strategy. Patanjali said that after understanding its responsibility towards the environment, the company has adopted a packaging which is not only attractive, but also favorable for the environment. The company has introduced a ‘New Age Design’ for its products, which aims to add environmental protection with modernity.
Use of natural-biodigradable ingredients in packaging- Patanjali
Patanjali says, “Natural and biodegradable materials are used in the packaging of products, such as compostable packaging, paper-based materials and bioplastic. These materials are easily decomposed after use, which reduces negative effects on the environment. For example, the company uses bamboo containers, which is a rapidly growing and durable resource. It not only benefits the environment, but also attracts customers towards Patanjali as a conscious brand of environment. ”
Patanjali said, “The packaging strategy is also a cost effective. The company has selected such materials that are not only better for the environment, but also keep the cost of production low. This strategy helps them to provide products at competitive prices in rural and semi-urban markets. This not only increases the company’s reach, but also offers cheap and environment-friendly products to consumers. ”
Our model is an inspiration for FMCG companies- Patanjali
Patanjali claims, “This model is an inspiration for other FMCG companies. In today’s time, when consumers are becoming aware of environment, this approach of Patanjali gives them a distinct identity in the market. His packaging strategy not only promotes environmental protection, but also strengthens their brand image. Consumers now see Patanjali as a modern, reliable and environment responsible for a company. ”
Patanjali says, “The company has also ensured that their packaging is suitable for recycling. The materials used in their packaging are completely recyclables, which help in reducing waste. In addition, the company has included local farmers and small entrepreneurs in its supply chain, which supports the mission of ‘Make in India’ and self -reliant India. ‘