By Admin 
India’s two-wheeler market has reached a new peak in September 2025. Due to the beginning of the festive season, increased demand in rural areas and the launch of new models, a strong increase in the sales of bikes and scooters was recorded. This month, a total of 24.58 lakh two-wheelers (domestic + import) have been sold in the country, which shows a growth of 14.37% more as compared to August 2025 and 7.85% growth as compared to September 2024, but the biggest surprise is the lagging behind of a big company like Honda and Hero MotoCorp again maintaining its dominance at the number-1 position.
Hero MotoCorp becomes number-1
- Hero MotoCorp once again proved in September 2025 that it is India’s two-wheeler market leader. The company sold the highest number of units this month and left behind companies like Honda, TVS, Bajaj and Royal Enfield. On the other hand, Honda’s sales declined on year-on-year (YoY) basis. It was the only company whose growth was negative in September. Although Honda’s scooter models (like the Activa) are still popular in their category, the decline in bike sales has dragged down the overall figures. TVS Motor and Royal Enfield performed well, with both companies registering double-digit growth in September.
Bajaj and TVS dominate the export market
- The two-wheeler export market also performed better in September 2025. A total of 3.98 lakh units were imported from India this month, which shows a growth of 16.95%. Bajaj Auto and TVS Motor Company together capture about 67% of India’s two-wheeler export market. Both the companies have strengthened their hold in markets like Latin America, Africa and South-East Asia. Hero MotoCorp has also made a better comeback in the field of exports. The company’s exports have almost doubled, while Suzuki has faced a decline in foreign markets.
Tremendous growth in two-wheeler market in September 2025
- According to the SIAM report and industry data, India’s total two-wheeler sales (domestic + exports) are expected to reach 24.58 lakh units in September 2025. This is a big increase compared to last month and last year.
performance of companies
- Hero MotoCorp sold the most two-wheelers and again achieved the number-1 position. The company’s sales increased by 8%. Honda sales have declined. It was the only company whose growth was -3% in September. TVS Motor performed brilliantly and achieved a growth of 12%. The company also registered good growth in the export market. Bajaj Auto’s sales remained stable and achieved a growth of 9%. Bajaj and TVS together capture 67% of India’s two-wheeler export market. Royal Enfield performed record breaking. The company’s growth reached 43%. The demand for its models like Classic 350, Bullet 350 and Hunter 350 was very high. Suzuki also performed well and registered a growth of 24.48%. Sales of its Access 125 scooter and Gixxer series increased, although there was a slight decline in exports.
Why did Honda sales decline?
- There are some big reasons behind the decline of Honda Motorcycle & Scooter India (HMSI). The company did not launch any new model for a long time and remained dependent on the old models. Also, competition from companies like Hero, TVS and Bajaj has increased. The strong hold of Hero and TVS in rural markets is also affecting Honda’s sales. However, Honda is now preparing to enter the new 125cc scooter and electric vehicle segment (EV). The company hopes that this will increase its sales again in the coming months.
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