Truecaller Report 2026: Nowadays, when most people see a call coming from an unknown number on their phone, they ignore it or think twice before picking it up. Not just one or two people, but many people do this. Due to continuous fake calls, online fraud and increasing spam, people are avoiding trusting unknown numbers. This is the reason why people are now hesitant in answering business calls. Recently, Truecaller has revealed many shocking figures related to this in the report ‘The State of Business Calling 2026’.

What does the report say?

Truecaller in collaboration with Tata Tele Business Services (TTBS) and research agency Kantar has released the report ‘The State of Business Calling 2026’. According to this new report, about 79% people in India avoid answering business calls coming from unknown numbers. It was told in the report that the biggest reason for this is spam and fake calls, due to which people’s trust is decreasing to a great extent. Despite this, 76% people still prefer voice calls over email, SMS and chat.

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A survey conducted on more than 500 B2B companies and 1,000 consumers in 17 cities of the country revealed that people give more importance to those calls in which necessary information and identity of the caller are present. At the same time, people shy away from receiving calls after seeing unknown numbers.

Why don’t people answer business calls?

The increasing number of spam and fake calls is not only affecting consumers but also legitimate companies. Many times people do not even pick up important business calls because they do not recognize the caller. However, according to the survey, about 49% of consumers have said that if they get the option of timely call back and the identity of the caller is clear, then they will definitely be ready to receive business calls.

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CNAP Caller ID System: Now you will not need to use apps like Truecaller to know the name of the caller of calls coming from unknown numbers. The Government of India is bringing a new caller ID system CNAP, which will make it easier to identify the caller. If calls come from unknown numbers, only the numbers are visible, but soon the name of the caller will also be visible along with it. Its testing has started in many parts of the country.

What is CNAP?

The full form of CNAP is Calling Name Presentation. This can be considered a government-backed and verified version of TrueCaller. Apps like TrueCaller depend on crowdsourced data, but CNAP will show the Aadhaar-linked name of the caller along with the number. This system will work on unknown numbers as well as contacts saved in your phone. That is, whenever someone calls you, first the name linked to the Aadhaar card with that number will be visible, then the name of that contact saved in your phone will be visible.

Why is the new system being introduced?

The number of cyber crimes has increased in the country for some time and people are being cheated. This system is being introduced to prevent fraud and spam calls. CNAP portal was approved last month and now telecom companies have started using it. In third-party apps, users can select the username of their choice while creating their profile, but this will not happen in this. It will pick the name of the caller from the Aadhar card linked with the number.

These questions are also being raised

Some questions are also being raised regarding this system. The biggest questions are about privacy and accuracy. Also, no information has been received yet whether users will be able to change their displayed name or not.

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It will now be easier for mobile users to identify spam, junk and marketing calls. Actually, now along with the number, the name of the caller will also be visible on the calling screen. For this, the Department of Telecommunications and Telecom Regulatory Authority of India (TRAI) have instructed telecom companies to start this service in any circle within a week. As soon as this service starts, the name as well as the number of the caller will start appearing.

Fraud will be controlled

The name visible on the caller screen will be the same as the user mentioned in his ID while purchasing the mobile number. This will be a default feature and if a user does not want to use it then he will have to deactivate it. Let us tell you that telecom companies have conducted trials regarding this service in Mumbai and Haryana last year.

TRAI accepted the advice of Department of Telecommunications

In February last year, TRAI had recommended this service named ‘Calling Name Presentation’ to the Department of Telecommunications. TRAI had said that it should be activated only when the user receiving the call requests for it. Responding to this, the Department of Telecommunications told TRAI that this service should be the default. If a user does not want to use it then he can deactivate it. TRAI has accepted this advice of the department.

Fraud calls can be controlled

This step of TRAI and Department of Telecommunications is expected to curb fraud calls. Now even before the user picks up the call, he will know whether someone he knows is calling or an unknown person is trying to contact him. In this way people will not fall into the trap of hackers and scammers and will be safe from cyber crimes.

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