There is still anger among the Indians of the Pahalgam terror attack in April. For this reason, the demand to make India-Pakistan Asia Cup match to Boycott (India vs Pakistan Boycott) has gained momentum. The Boycott movement has reached the street of India. This clash of both the rivals is to begin at 8 pm tonight. But if it is canceled due to some reason at the last moment, then how much will be the loss? Whether the matches are being played in the UAE, BCCI/India is hosting. In such a situation, if the match is canceled, can the BCCI feel very strong? You will get the answer to this question here.
How much will BCCI suffer?
If the India-Pakistan match is canceled, then the first impact will be on the broadcasting deal. The viewership of the India-Pakistan match has been breaking a big record, but if the match did not happen in the Asia Cup 2025, then the broadcasting deal of about Rs 1500 crore will be left. According to an Asia Cup, the 2025 Asia Cup share is Rs 375 crore.
In fact, a BCCI officer had told in 2024 that broadcasting rights for the next four Asia Cup events have been sold in 170 million dollars. It is equal to about 1500 crores in Indian currency. There is no doubt that the BCCI has received such a hefty amount due to the India-Pakistan match. If the Indo-Pak match was not held in the Asia Cup 2025, then the broadcasters will ask the BCCI strict questions. If the situation is worse, the deal of crores of BCCI can also end in the middle.
Broadcaster also deficit due to BCCI
India-Pakistan match is seen by crores of people worldwide. More viewership means ‘Broadcaster’ collects a hefty amount for add slots. According to reports, the 10-second ed slot of India-Pakistan match is sold for 25-30 lakhs in big events like ACC and ICC. In such a situation, there will be a match, then which company would like to continue the deal.
For such a high-profile match, big companies are engaged in the line to become sponsors. By the way, Team India does not have the title sponsor for the Asia Cup, because after the online gaming bill, Dream 11 and BCCI deal was over. But different companies also sponsor Team India in different ways. If there is no India-Pak match, then apart from broadcaster, sponsors will also ask questions to the board.
India-Pakistan is a very big match, whose tickets are sold in a few minutes. But the cancellation of the Asia Cup 2025 match will also affect the revenue sales revenue. Apart from this, the cancellation of the match at the last moment will also tarnish the image of BCCI.
India and Pakistan can come face to face three times in this match. It is possible to come face to face in the group stage, then the super-4 phase and finally in the final. 3 high-profile match BCCI can make a strong chapat.
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