By Admin 
Shein-Reliance Partnership: Chinese e-commerce company Sheen (Shein) and Mukesh Ambani’s company Reliance Retail are planning to increase the scope of their supplier base in India and sell the clothes of Sheen brand made in India worldwide. This work can start in the next 6-12 months.
The company wants to increase its sourcing
According to a report by Reuters, the e-commerce company Sheen started in China, but now its headquarters are in Singapore. After imposing US tariffs on goods coming from China, the company was forced to change its sourcing.
The company’s plan is to increase the number of its Indian suppliers from 150 to 1,000 within a year. The company wants to make 1,000 Indian factories making sheen-branded clothes for different websites around the world within a year.
Listing of clothes made in India will be first done on its American and British websites. America’s biggest market is America, but now the US has put a tariff on Chinese imports, so Sheen wants to increase its production in India. Now in collaboration with Reliance, the company’s target is to sell Sheen’s clothes made in 1000 Indian factories in 12 months through its website.
Sheen licensed Reliance
Sheen has given Reliance a license for his brand in India. Under this, Reliance is responsible for manufacturing clothing, supply chains, sales and operations in India.
In December, Commerce and Industry Minister Piyush Goyal told Parliament that the aim of Sheen-Reliance Partnership is to create a network of Indian suppliers for the sale of Sheen-branded clothes. Sheen sells clothes cheaply such as dress for $ 5 and jeans in $ 10. These clothes are sent to about 150 countries from 7,000 suppliers in China.
India launched in 2018
Sheen was launched in India in 2018, but in 2020 the government banned some Chinese companies, including Sheen. It made a comeback in February under a licensing deal with Reliance Industries and launched Sheinindia.in to sell Sheen-branded clothes made in local factories here. Whereas on Sheen’s other websites, clothes made in China are mainly sold.
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