By Admin 
- Brands brought offers on PM Modi’s appeal to stop gold import.
- Tanishq, Kalyan, Malabar are giving 100% value on old gold.
- This is an effort to reduce the expenditure on gold import.
- Customers will get newly designed jewelery without any damage.
Gold Exchange Offer: Amidst the crisis in West Asia, PM Modi recently made an appeal to the countrymen with the aim of stopping unnecessary and expensive imports and saving foreign exchange reserves. While addressing a program in Hyderabad last Sunday, he said not to buy gold for a year. In fact, the huge expenditure on gold import is now becoming a challenge for the country’s economy.
After this appeal of PM Modi, a huge fall in gold jewelery stocks was also seen in the past few days. In such a situation, keeping in mind this wedding season and their profits, some big brands are giving bumper offers on the purchase of gold so that they do not have to import gold from abroad and the work of the customers is also done.
Tanishq
The country’s famous jewelery brand Tanishq is running a campaign named #OldGoldNewIndia. Under this, the company is offering that no matter in which city or local goldsmith your old gold is purchased, not even 1 rupee will be deducted on exchanging it and you will get 100% value of the old gold. In such a situation, you can exchange your old jewelery and get new designed jewellery, that too without any profit or loss.
Kalyan Jewelers
The company has launched a program named Nation First-Gold4India. In this, customers at all 342 stores of the company are getting a better opportunity to exchange their old, outdated or broken jewelery kept at home. Keeping in mind the import pressure and PM Modi’s appeal, the company is promoting 18-carat lightweight and modern designed jewellery.
Malabar Gold and Diamonds
Malabar Gold is offering 0% discount on exchange of old 22-carat (916 hallmark) gold at its stores under the ‘Zero Deduction’ policy. You can bring your old gold jewelery and get new designed jewelery with 100% value.
CaratLane
Tata Group’s jewelery brand Caratlane is also offering a great offer of diamond jewelery exchange at 0% deduction. Under this, if you buy diamond or gemstone from any Caratlane store across the country, you will get the opportunity of gold exchange without any deduction in the value of the old jewellery. However, if you exchange old gold for non-studded or unstudded jewelery or 22-carat jewellery, a standard deduction of 4% will be taken.
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