By Admin 
Royal Challengers Bangalore are the champions of the last 2 editions of IPL (2025-2026), they are the third team to have won 2 consecutive titles. Before this, RCB had not become champion even once for 17 years. Now the team has created a new history in the world of business off the field. According to the 2026 brand valuation report, RCB has become the first cricket team whose brand value has crossed $300 million. According to the report, the latest brand value of RCB has been estimated at $312 million, which is approximately Rs 2,985 crore in Indian currency.
Houlihan Lokey has claimed in its report that the business enterprise value of IPL has also increased by 11.4 percent compared to last year, which now stands at $20.6 billion. According to the report, the stand-alone brand value of IPL has increased by 10.3 percent, which has reached $4.3 billion. In the last 3 years, the brand value of IPL has increased by 1.1 billion dollars.
The brand value of Royal Challengers Bangalore was $ 269 million last year, which has increased by 16 percent in a year. The franchise remains the team with the highest brand value for the second consecutive year. The brand value of RCB has reached 312 million dollars. Second in the list of teams with the highest brand value is 5-time champion Mumbai Indians. The brand value of MI is 264 million dollars.
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What is the brand value of CSK?
Kolkata Knight Riders is at third place in the list of highest brand value. The brand value of KKR is $245 million. In fourth place is 5-time champion Chennai Super Kings. The brand value of CSK is 244 million dollars.
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IPL’s dominance increased on digital platforms
According to JioHotstar data, the previous edition (IPL 2026) reached 1.06 billion screens. Total viewership has increased by 7 percent. However, traditional TV ratings declined by 18.8%.