By Admin 
This time in FSSAI’s action, the focus is not just on the companies but on the claims that are being written on everyday food products. Investigation revealed that many products made such tall health-related claims that either had no scientific basis or were not allowed to be made.
The biggest question was raised on those claims where food items were directly linked to diseases. At some places it was said to control diabetes and at other places it was claimed to be effective in keeping the heart healthy and even in asthma. Whereas, the rules clearly say that such claims cannot be made without approval but these were written openly on the packet.
The game of misleading in the name of ‘healthy drink’
Among the “healthy” and “functional” drinks, even water was touted as a way to reduce weight, detox the body and improve the skin. According to FSSAI, such general health claims mislead people because there is no concrete evidence behind them.
label something and something else inside
Errors were also detected in labeling. Many products used words like “natural sugar” or “100% natural” but actually contained added sugars or processed ingredients, meaning the package was telling a different story than what was actually inside.
Big claims in supplements without ‘science’
The same pattern was seen in health supplements and protein powder. Claims like “100% pure”, “increase muscles faster”, “improve digestion”, “improve brain health” were made but no solid scientific basis was given behind them. FSSAI has clearly said that it is necessary to authenticate every such claim.
‘Heart healthy’ tag also in question
In some cases, the use of words like “heart healthy” and the heart symbol are also in question. This sends the message to the consumer that the product is directly beneficial for the heart even though regulations allow only limited nutrition claims.
Trying to sell food as medicine
Serious claims like “anti-cancer” also came to light in food products, which were considered completely banned i.e. an attempt was made to present food items as medicines.
Questions on hygiene and quality also
There were also complaints regarding hygiene and quality. At some places, questions were raised about cleanliness in the kitchen and at some places there were complaints of defects and fungus in dairy products. This makes it clear that the matter is not limited to marketing only but there is a need for monitoring at the ground level also.
Now proof will have to be given for every claim
FSSAI’s message is simple – now every word written on the packet will come under scrutiny. Words like “Natural”, “Healthy”, “Pro”, “Immunity Booster” will not be used casually, that is, in the future, just selling the product will not be enough, proof of the claims will also have to be provided.
Also read: Restaurants are playing with your health by cooking with rusty knives, FSSAI issues advisory
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